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New Zealand-based premium pet food manufacturer ZIWI is launching a new range in the ultra-premium category, featuring raw, ethically sourced animal proteins, functional ingredients and new technologies.
New ZIWI Peak Steam & Dried, developed by ZIWI’s innovation team, includes new products for both dogs and cats, available in multiple recipes and sizes.
Suse Cassidy, GM of marketing and innovation at ZIWI said “the new range has all the attributes and credentials on which ZIWI has built its brand including ethically sourced raw meat and wild-caught seafood, all from New Zealand. The gentle processing method preserves the nutritional integrity of the ingredients, [including the] adding functional ingredients – fruits and or vegetables for dogs to support digestion and gut health, and wild-caught fish for cats, rich in Omega-3 for skin health and a shiny coat, which are all concerns for pet parents.
In keeping with ZIWI’s core philosophy of pure origins, top ingredients, and top processing, ZIWI Peak Steam & Dried uses an innovative two-step process known as Z-MicroSteam. This process aims to preserve the natural essence of the ingredients by gently micro-steaming them, followed by air-drying to seal in the nutrients.
“ZIWI Peak Steam & Dried has a light and crunchy delicious texture, specifically designed for both dogs and cats. The addition of functional ingredients delivers health benefits and targeted nutrition, for pet parents looking for digestive support for dogs and skin and coat health for cats,” said Cassidy. “ZIWI Peak Steam & Dried is a new alternative-to-raw, complete and balanced food that provides an entry level in the ultra-premium category by providing premium nutrition, at an easier price for consumers of ZIWI.”
ZIWI Peak Steam & Dried comes in three pack sizes and three recipes for dogs, and two pack sizes and three recipes for cats.
For dogs, the range includes Cage-free Chicken with Orchard Fruits, Grass-fed Lamb with Green Vegetables, and Grass-fed Beef with Pumpkin. These recipes contain 85 percent premium animal ingredients, plus fruits and vegetables for added fiber and chicory root for natural prebiotic support.
For cats, options include Cage-free Chicken with Whole Mackerel, Grass-fed Beef with Southern Blue Whiting, and Wild South Pacific Fish. These recipes boast 87-90 percent of premium animal ingredients sourced from New Zealand waters, providing Omega-3 fatty acids for skin health and a shiny coat.
ZIWI Peak Steam & Dried is nutritionally complete and can be fed as a whole food or used as a nutrient-rich base, either alone or mixed with ZIWI Peak Air-dried or canned wet food for added variety. sari It will be available to order starting this month, and can be obtained through regular retailer channels.
