Xparkles, a brand new designer pet accessory company based in Lincolnshire specializing in “high-end” collars for dogs, has won a European Product Design Award.
The European Product Design Award™ was created by the Farmani Group to recognize the efforts of international product designers who aim to improve the everyday lives of consumers with their “practical”, “thoughtful good” creations.
Xparkles won the PETS/Pet Supplies: Collars and leashes category.
Made from French nappa leather, customers are able to change the look of their pets’ collars by incorporating interchangeable charms made of pure silver, with others studded with rhinestones.
There are three types of charms to choose from, thread through, push through and screw based. Each leather collar is finished with hand-waxed and double stitched edges.
The buckles are made from stainless steel and lab tests have shown they can sustain 72kg of pull.
The pet accessory brand was inspired by founder Erika Yao and her partner Andrew Blach.
As pet parents who like to dress up their bichon frize poodle cross with stylish pet accessories, “they haven’t been able to find a designer decorative collar that can withstand daily wear and is also comfortable for their dog at the same time.” Sensing a gap in the market, they created Xparkles.
According to the Farmani Group, the new concept in pet collars patented by Xparkles in the UK and USA brings “a uniqueness in the pet accessory market whose collars exceed the manufacturing standards of many made by high-end designer fashion houses”.
The duo is currently looking for pet boutiques interested in forming a long-term partnership, and pet groomers looking for a new revenue stream.
Collars are available in a range of sizes and widths to suit different breeds and there is a wide selection of different charms and accessories to add to the collars including leather arrow
Yao said: “The use of interchangeable charms has been very successful in the human jewelry market and we wanted to create something that would provide a similar gift-buying opportunity for pet parents. These is perfect for any fashion-conscious dog owner as the look can be changed by changing the charms to suit an outfit or mood.”
