BURLINGTON, MASS. — The Wellness Pet Company debuted its new Wellness® WHIMZEES® Natural Dental Treats for cats on Jan. 25. The product marks the brand’s first dental treat specifically for cats.
Dental and oral health issues are a growing health concern for pet parents. According to the American Veterinary Medical Association, periodontal disease is the most common dental condition in cats and dogs. Additionally, an estimated 70% of cats suffer from dental disease, according to the World Small Animal Veterinary Association. Not only do these issues affect overall oral health, but they can also cause other long-term health problems.
Pet parent awareness of pet oral health is on the rise, as evidenced by Pet Dental Health Month, held in February. Many consumers are turning to nutritional products to help prevent dental issues in their four-legged companions, increasing the demand for dental treatments.
“Most cats and dogs will suffer from dental disease in their lifetime, so we are proud to extend our effective Wellness® WHIMZEES® products to cats for the first time, and the timing is perfect,” said by Danielle Bernal, DVM, veterinarian at Wellness Pet Company. “Pet Dental Health Month serves as a helpful reminder that there’s no better time to start prioritizing your pet’s dental health, and it’s easier than you think. Supporting dental health is important to overall well-being in both cats and dogs, and incorporating a daily option like Wellness® WHIMZEES® can ensure that pet parents are treating their pets with healthier teeth, gums and breath, and thus, a happier life together.”
Wellness WHIMZEES Natural Dental Treats for cats are designed to address four aspects of oral health: breath, plaque, tartar and gums. The treats consist of a crunchy, porous texture that supports mechanical abrasion as the cat chews, allowing their teeth to sink into each treat for cleaning.
The treats are available in three flavors: Chicken, Chicken and Salmon, and Chicken and Tuna. They consist of fresh chicken as the main ingredient.
According to Wellness, when used regularly, WHIMZEES Natural Dental Treats for cats can help maintain dental health in addition to regular vet visits.
The cat dental treats join existing Wellness products for dogs, including WHIMZEES Natural Dental Treats and WHIMZEES Brushzees® Natural Dental Treats, the latter of which received a seal of approval from the Veterinary Oral Health Council (VOHC) .
Read more about pet treat products.
