True religion, a global clothing and lifestyle accessories brand, has announced that it will launch its first collection for pets. True Religion has partnered with Wiesner Products under its pet division, Paw NYC, to license True Religion-branded products for both dogs and cats, which will launch in the spring. Licensed products include pet clothing, bedding, toys, collars, leashes, harnesses, feeders, and cold weather accessories. Two seasonal collections will be made annually.
“At True Religion, we love our pets,” said Michael Buckley, chief executive officer, True Religion. “Now they will dress as stylishly as our customers. Wiesner has been an excellent partner with True Religion for many years and we are excited to enter what we all see as a fun – and evolving – new business category.”
The Paw NYC division of Wiesner Products specializes in all things cat and dog related, including beds, toys, clothing and feeding supplies.
“We know that True Religion has many loyal customers who want their pets to look as unique as they do,” said Mike Tawil, vice president, Wiesner. “We take great pride in incorporating key trends into our pet products and look forward to bringing True Religion’s iconic brand heritage to life in an exciting and frankly, super cute, pet collection.”
True Religion Pets will be available at Truereligion.com as well as select specialty retailers.
