OGDEN, UTAH — Trace, a trace mineral and liquid magnesium brand, showcased nine new products, including four pet offerings, at the Natural Products Expo West in Anaheim, Calif., from March 12 to 16 .
The brand, with a mission to “remineralize the world,” displayed its products at booth #3605 during the natural products show.
Pet care offerings include:
- Pet Calming Drops, designed to help pets feel calm and relaxed while providing them with the essential magnesium they need in their diets;
- Pet Immune Support, formulated to promote immune health;
- Pet Joint Support, designed to promote mobility, healthy joints, and balanced recovery for an active lifestyle;
- Pet Omega 3, developed to provide a convenient way to ensure pets are getting essential fatty acids.
“With a commitment to innovation and product development, we are proud to introduce our pet line and form of shilajit, which has long been used in Ayurvedic healing to promote health,” said Matt Kilts, chief executive officer of Trace. “The well-being of our customers — and their pets — is our top priority, and we can’t wait for them to see and feel the difference with these new products.”
On the human side, Trace is launching two new magnesium glycinate powder flavors — grape and orange dream — and two new ZeroLyte flavors — berry lemonade and mango. The company is also debuting its new shilajit capsules. A mineral-rich resin found in rocks in the Himalayas, shilajit contains naturally occurring fulvic acid, humic acid, and a full spectrum of trace minerals to support energy, brain health, mineral balance in the body, and immune function, according to the company. .
Read more about new pet food and treat products.
