The ‘UK’s first’ 100% halal cat food is set to launch this summer

The development of the brand followed Rashid’s own struggle to find a high-quality halal pet food for his cats, after realizing that he was forbidden to buy or bring into his home non-halal products. Halal – even if they are not for his consumption.

After failing to find a UK manufacturing partner who could guarantee that halal ingredients would not be separated from their non-Halal counterparts, Rashid traveled to Malaysia – a country whose predominant religion is Islam – to find a partner who can do

‘Inspired to act’

“After facing the frustration of finding quality halal cat food for my own beloved cats, I was inspired to take action,” he says.

“This effort is not just about filling a gap in the market; it is fueled by a passion to provide solutions, rooted in authenticity, ethics, and quality. Hurayra is more than a brand; it is a commitment to the integrity and care of our pets and their welfare.”The

Available in four flavors – Chicken, Tuna, Ocean Fish and Chicken and Fish for Kittens – Hurayra is certified by the halal Monitoring Committee and is the first 100% certified halal cat food in the UK.

Divine inspiration

Named for Abu Hurayrah, with the prophet Muhammad in Islam’s holy text the Quaran, Hurayra boasts that its products are high in protein, GMO-free and preservative-free.

Meanwhile, Meatly created the ‘first world’ canned pet food to use cultured chicken as a protein source,​​ is ready for launch in stores across the UK pending regulatory approval.