CHICAGO and WARREN, PA. — Targeted Petcare (TPC) announced its acquisition of Pet Brands, a pet treat business, on January 19. The acquisition is expected to expand TPC’s pet treat portfolio and enhance its sourcing, design and packaging capabilities.
Founded in 2004, Pet Brands has established itself as an innovator and reliable partner of pet treats to leading grocery, mass and e-commerce retailers, according to the company. It specializes in private-label and branded dog and cat treats in a variety of natural categories, including jerky, soft chews, dental chews, puree and premium bone treats.
“We are excited to partner with Targeted PetCare,” said Tom O’Brien, chief executive officer of Pet Brands. “Our combined offering creates a truly unique value proposition for our customers, and we believe the scale of TPC’s network will be a significant enabler for Pet Brands’ future growth.”
TPC serves as a pet consumables platform, working with brands to co-manufacture, develop and launch private label pet products. The company’s portfolio includes cat litter and litter alternatives, bedding for small animals, and pet treats and chews. TPC is a portfolio company of Wind Point Partners.
“Pet Brands has developed high-value capabilities and strong brands in attractive pet treat categories,” said Matt Miller, chief executive officer of TPC. “The company’s full-service model across innovation, product development and sourcing provides a differentiated solution for leading retailers and pet parents. We are very excited about the partnership and look forward to the continued success of Pet Brands under TPC ownership.”
This acquisition marks TPC’s fifth under Wind Point’s ownership.
“A key pillar of Targeted PetCare’s value creation plan is expanding the company’s capabilities in pet consumables through M&A,” said Paul Peterson, managing director at Wind Point. “The acquisition of Pet Brands is closely aligned with this strategy, and we look forward to supporting the growth of the combined businesses.”
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