Rosie Bradshaw owns Pawfectly, a pet grooming salon in Parkstone and Christchurch.
The groomers have also won numerous titles including ‘Best Dog Grooming Spa 2024’ in the South West of England.
Speaking about the business, Rosie said: “Everything we do is centered around each dog feeling happy and confident throughout the groom.
“Many of the dogs that come to us have anxieties about grooming, we aim to rehabilitate and retrain them to build their confidence so they can enjoy grooming again.
“We focus on positive reinforcement-based training and use our extensive knowledge and understanding of dog psychology to tailor each groom to the dog and their needs.
“We also specialize in more serious areas of anxious and or aggressive dogs to help dogs with more complex needs.”
Speaking on the inspiration behind Pawfectly, Rosie added: “After seeing my pets come back from groomers angry, distressed, out of shape, or sometimes even injured, I couldn’t let this go on and felt that it’s time for a change.
“I realized I’m not the only dog parent with these concerns and wanted to create a safe haven for doggies to have their grooms.
“I knew I wasn’t going to change the dog grooming industry overnight. However, I am determined to make a difference in the industry.”
As a dog lover herself, Rosie lives with Eric and Arthur, her two dogs.
“After meeting so many dogs with behavioral concerns in dog grooming as a result of uncaring treatment and negative experiences with previous groomers, and rehabilitating these dogs to understand the Grooming is not a bad thing, I know more dogs need help.
“Pawfectly is now blossoming into this multi-award winning spa today and I was honored to branch out into more specialized services with my extensive knowledge and understanding.”
Pawfectly is located in Bargates, Christchurch and Ashley Road, Poole.
