TBH, a pet nutrition brand, has launched human-grade veggie puffs for dogs made from “ugly” vegetables that would otherwise go to waste.
These veggie puffs come in three flavors: mixed veggies, mixed veggies and hemp, and pumpkin. Since they are human, pet owners can also enjoy being with their furry friends.
Each 80-gram pack contains 2.5 servings of vegetables, is vet-formulated and approved, and can be used as a treat, a training aid, or even to help an older dog get all the nutrition it needs. The puffs are also made without artificial additives, preservatives, or fillers.
“Healthy non-meat pet treats are hard to come by,” says Dr Peter Theron, vet advisor at TBH.
“TBH Veggie Puffs are completely meat-free, with their nutritional value coming from a variety of homegrown vegetables; at about one calorie per treat, they keep your pet’s weight in mind.”
An estimated 30 percent of all vegetables grown in Australia end up in landfills or as animal feed. When it comes to animal meat, some estimates suggest that 20 percent of the meat produced on a global basis is produced directly for pet food.
According to the company, wasting food – even for pets – is unsustainable, and it aims to lead the charge to bring honest change to the category, caught “napping”.
“More and more, people are reflecting our own health, wellness, and environmental values on our pets, and it seems our pets are enjoying the change, too,” said Blair Tripp, co-founder of TBH .
“The health and nutritional benefits are clear, and the dogs love the taste; there has also been huge interest worldwide, which is incredibly exciting”.
In developing the pet veggie puffs, the company partnered with NutriV, a start-up food manufacturing business that takes excess – but still nutritious – vegetables and upcycles them into vegetable powders. TBH then incorporated NutriV’s veggie powder into puffs specifically for the nutritional treatment of dogs.
The company added that it takes the quality of its ingredients seriously, so it also asked certified master chef Glen Austin to help make the pet puffs.
“Most human food doesn’t taste this good, but when combined with other dog-friendly vet-approved ingredients, Puffs are a power-packed way to ensure your dog enjoys a healthy snack without the guilt, ” said Austin. “If two-legged pets did the same, the health system would be better off.”
