In a major boost for the burgeoning pet care industry, Bengaluru-based startup Supertails has raised $15 million in Series B financing. Led by RPSG Capital Ventures, the early stage venture capital firm of the Sanjiv Goenka Group, this funding round marks a major milestone in the journey of Supertails.
A Boost for Technological Capabilities and Product Expansion
With the newly acquired funds, Supertails is poised to transform its technological capabilities, setting the stage for an enhanced customer experience. The startup also plans to allocate resources towards acquisitions, aimed at expanding its reach and services in the pet care market.
In addition, Supertails is gearing up to open its first offline retail store by the end of Q1 FY25. This strategic move is set to strengthen the company’s presence in the industry and provide a more visible shopping experience for pet owners.
Expansion of Offline Services and Private Label Business
Recognizing the importance of comprehensive pet care, Supertails plans to hire 50 veterinary doctors to support offline healthcare services. This initiative will complement the startup’s existing teleconsultation offerings, providing pet owners with a more holistic care experience.
Furthermore, Supertails aims to strengthen its private label business, which currently includes brands such as Henlo and Skaters. The startup aims to grow this segment to account for 25-30% of its revenue, indicating a major focus on proprietary products.
New Product Offerings and Market Potential
In the coming months, Supertails will introduce new products such as treats and wet food for dogs and cats. This expansion of its product line underscores the startup’s commitment to meeting the diverse needs of pet owners.
The pet care industry in India is currently growing at a CAGR of 16.5%, indicating huge potential for future growth. With its current funding and strategic plans, Supertails is well positioned to capitalize on this trend and strengthen its market position.
Since its inception, Supertails has serviced more than 12,000 pin codes and raised a total of $25 million in funding. As the startup continues to evolve and expand, it is set to redefine the pet care landscape in India.
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