Getting started with pet care – Supertails latest ad for their ‘What the Fluff’ sale hit home with a simple question followed by the much-needed answer every pet parent is looking for. The film’s production house, Green Chutney Films, easily captures this feeling by linking every responsible pet owner’s journey.
The 29-second ad opens with a reassuring scene of a pet parent lovingly hugging her furry companions. Powered by exceptional talent, which includes a human, a dog and a cat, their latest ad-film showcases the ease and convenience of the pet care brand’s ‘super’ app.
Regarding experience, Suhasini Nair, Director, Green Chutney Films, said “My first directorial gig was made even better when the cast included adorable furry creatures. The simple communication is heightened by our cast and a great team that pulls it off very well. I thank Supertails for their trust in me and our team at GCF for their continued guidance and support.”
“Supertails is a fast-growing brand, and a category I’ve always wanted to work in because it’s dogs and cats; who doesn’t? The idea is to keep communication simple and make pet parenting easy with all the new features and doctor appointments.” said Manan Bhatt, Creative Director and Co-founder, Green Chutney Films.
“We are excited to kick off our sale with the captivating ‘What the Fluff’ ad, brilliantly produced by Green Chutney Films. Their ability to truly understand our vision of Supertails shines beautifully in the campaign” expressing Varun Sadana, Co-founder of Supertails. “With pet parenthood on the rise, we recognize the challenges pet parents face, from accessing reliable products to finding reliable veterinary consultations and pet pharmacy services. Our aim is to fill this gap by providing a one-stop platform for all their needs.”
Founded in 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna, the brand’s main focus is to meet pet care needs while becoming a strong support to pet families across the country.
Sharing her thoughts on the tech-enabled pet care brand, Manashree Jani, Founding Member and Executive Producer, Green Chutney Films, said “Our second association with Supertails, and it’s just a joy to work with them. The clarity with which Varun and his team approach things is rarely seen these days in advertising. We hope to build this partnership better and stronger. “
