Leading Petwear Brand Founded by Snoop Dogg, SMAC Entertainment, and Little Earth Productions Celebrates Expanding Retail Presence Nationwide
THE ANGELS, July 6, 2023 /PRNewswire/ — Today, Snoop Doggie Doggs, the petwear brand founded by entertainment icon and entrepreneur, Snoop Dogg, in partnership with SMAC Entertainment and Little Earth Productions, Inc., is pleased to announce the expansion of its retail presence, with the addition of seven new partners and more to come throughout 2023. The move follows the brand’s successful launch ahead of Holiday 2022, which proved popular with pet owners everywhere looking to pamper their dogs and cats with a taste of Snoop’s legendary lifestyle.
In addition to the brand’s existing partnership with Amazon, which helped kick off the launch of Snoop Doggie Doggs late last year, the brand is excited to officially welcome Petco, Healthy Spot, PetSmart, Kohl’s, Faire, Pet Supplies Plus , and Wholesale Pet in Dogg pack. Known for their extensive lineup of petwear, pet accessories, and pet supplies, these retailers represent a significant milestone for Snoop Doggie Doggs, which has continued to expand its retail presence since its founding.
“We are absolutely thrilled to introduce our newest retail partners,” said Rob BrandegeeCo-Founder of Little Earth Productions, Inc. “To see how amazing Snoop Doggie Doggs is with consumers is a dream come true, and to continue that feeling and momentum with Petco, Healthy Spot, PetSmart, and so many others is surreal. can’t wait to keep bringing the Dog’s Life (g) to dogs and cats everywhere as we continue to expand throughout the year and beyond.”
With the support and collaboration of these new retailers, Snoop Doggie Doggs is poised for even greater success in the coming months and years. Additional retail partners are in the works to be announced later this year and continue to expand pet owners’ access to the brand’s extensive lineup of petwear inspired by Snoop Dogg himself.
“As a California-based pet retailer, partnering with Snoop Doggie Doggs made perfect sense,” said Reva Choi, Healthy Spot’s Senior Director of Marketing. “We’re proud to carry this collection of premium pet apparel, supplies and accessories, and we’ve loved seeing our community embrace the iconic lifestyle of Snoop Doggie Doggs.”
Petco, PetSmart, Kohl’s, Faire, Pet Supplies Plus, and Wholesale Pet have also expressed their sentiment and enthusiasm for the partnership and hope to offer their consumers Snoop-approved apparel, plush toys, bowls, leashes, and more.
“In over two decades of working with Snoop and Shante, it’s clear that Snoop Doggie Doggs is one of the most authentic brand extensions we’ve ever done,” said Constance Schwartz-Morini, co-founder and CEO of SMAC Entertainment. “The immediate success and strength of this brand has allowed us to quickly build a significant pawprint of retailers that will help us bring our unique line of pet apparel, toys, and accessories to customers and fans.”
Snoop Doggie Doggs apparel products come in sizes XS – XL, as well as ‘large dog’ sizes, with the entire lineup retailing from $14.99 in $99.99. Please check directly with each retailer to see their own unique lineup of products available in store and/or online for their consumers.
For more information on Snoop Doggie Doggs and to find a retail partner location near you, please visit SnoopDoggieDoggs.com and follow the brand on social media @snoopdoggiedoggs on Instagram, Facebook, Pinterest and YouTube.
About Snoop Doggie Doggs
Snoop Doggie Doggs is a petwear brand founded by Snoop Dogg. With an extensive lineup of apparel, toys, accessories and more for dogs, and cats, Snoop Doggie Doggs has pets everywhere living like royalty with unparalleled luxury-inspired products life of Snoop Dogg himself. Snoop Doggie Doggs are available for purchase in store and/or online at Amazon, Healthy Spot, Petco, PetSmart, Pet Supplies Plus, and many other pet supply stores. Apparel products come in sizes XS – XL, as well as ‘big dog’ sizes, with the entire lineup retailing from $14.99 in $99.99. For more information on Snoop Doggie Doggs, please visit SnoopDoggieDoggs.com and follow the brand on social @SnoopDoggieDoggs.
About Little Earth Productions, Inc.
Little Earth Productions is a leading designer and manufacturer of accessories, apparel and pet gear for licensed sports and celebrity brands. Known for its fashion-based approach to licensing, Little Earth brings accessories to the market that are innovative and fun. With licenses for the NFL, MLB, NHL MLS, NASCAR and over 60 colleges and universities, they are known as a “one stop shop” for national retailers looking to offer product for teams in their regions . The company was founded by Ava DeMarco and Robert Brandegee in the basement of their home in 1993, as a result of a business plan Rob wrote while a student in an entrepreneurship class at University of Pittsburgh. They quickly became known for their unique environmentally friendly, recycled fashion accessories made from post-consumer materials, such as recycled innertube rubber, real license plates and car seatbelt buckles. Little Earth’s creative and fun aesthetic continues today with licensed human and pet accessories.
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