AUSTIN, TEXAS — SKU, an accelerator program for the consumer-packaged goods (CPG) industry, has announced seven brands selected for its Spring ’24 Track. Its latest track includes pet wellness brand Wellnergy Pets.
“We are excited to present our latest lineup of brands, each carefully selected from a pool of over one hundred applications,” said SKU Executive Director Buff Greebe. “What distinguishes these brands is not only their innovative products but also the undeniable passion that comes from their founders. It is this combination of ingenuity and dedication that caught our attention and ultimately earned their place in our curated SKU Spring 2024 track.”
Other brands included in the spring cohort alongside Wellnergy Pets are Curation Beverage Co., Heather’s Choice, I Love Micheladas, Kelsi’s Kitchen, Ohh Foods and Sanara.
The 12-week program begins March 5. During the spring program, SKU will present brands with a customized curriculum focused on the entire CPG ecosystem, advanced operational support, and access to funding. SKU’s curriculum covers core topics including operations, channel strategy, innovation, supply chain and fundraising.
Brands will also have access to mentors — a team of industry leaders, successful brand leaders and investment professionals. Mentors include people who have held leadership roles at companies such as 7-Eleven, Hershey Co. and PepsiCo.
“I am very excited about the opportunity to connect and collaborate with visionary founders and industry experts, sharing our knowledge to disrupt categories, reshaping the retail landscape by meeting evolving consumer needs,” said mentor and sales expert Katie DeVito, senior director of sales oversees the Natural and Specialty Channel at Orgain.
Founders and mentors will celebrate the culmination of the track at a Showcase Pitch event in Austin on May 21.
In 2023, SKU developed a pet care-specific track to support the growing pet industry. The cohort includes pet nutrition brands DREAM Pet Food and 5 Element Food Therapy, as well as pet care companies Innovative Pet Lab and Pupsentials. Prior to developing its pet care-specific track, SKU previously worked with several pet industry brands including Homescape Pets, Springer, A Pup Above, Dog Threads and Pridebite.
Wellnergy Pets was created by veterinarian Zonram Liao. The brand offers preventive and supportive care products including supplements for a range of dietary and health needs, such as hip and joint care, skin care, dental care and gastrointestinal care.
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