17:18 27/02/24
|
Digital solutions company Silver Bullet Data Services said Tuesday it had secured an extended contract with Mars Petcare US.
Silver Bullet said it has extended its partnership with Mars Petcare US, the pet nutrition, health and veterinary services of Marsfor the third consecutive year.
The AIM-listed group said the deal was worth $2.3m, from January to December 2024.
Silver Bullet added that with this extended collaboration, it will expand its Mars support in three key workstreams, specifically focused on implementing AI-driven first-party customer data intelligence.
Chief executive Ian James said: “Our strong partnership with Mars Petcare US, now entering its third year, reflects our commitment to delivering transformative data solutions. I am delighted to announce the expansion of our collaboration, which supports Mars in critical workflows in the data-driven customer experience.”
By 1420 GMT, Silver Bullet shares were up 14.22% at 182.75p.
Iain Gilbert reports on Sharecast.com
