CHICAGO — On March 12, Shameless Pets, a brand dedicated to transforming upcycled ingredients into quality pet treats, announced its launch at Costco stores in the Texas region. The brand’s best-selling treat Bananas for Bacon is available at the retailer in 2-lb bags.
As pet parents become more mindful of their pets’ pawprint, incorporating upcycled foods is gaining popularity in the pet nutrition space, touted for their role in reducing food waste. Sustainable, upcycled ingredients are at the forefront of Shameless Pets recipes, with the brand increasing its upcycled supply chain to help save more than 3 million lbs of food, according to Shameless Pets.
Shameless Pets was founded in 2018 by James Bello, chief executive officer, and Alex Waite, chief innovation officer, who use their combined expertise in consumer-packaged goods, retail and product development to grow the brand. Since its launch, Shameless Pets has grown at a CAGR of nearly 300%, according to the brand.
James Bello, chief executive officer, and Alex Waite, chief innovation officer, founded Shameless Pets in 2018 with the goal of reducing food waste.
| Source: Shameless Pets“We are constantly seeking consumer feedback and listening to what resonates with our consumers,” Bello said. “We keep hearing the importance of sustainability and our customers are always asking us for a bulk size bag available at Costco, so we couldn’t be more excited to have it in stores now.”
Bananas for Bacon dog treat is a soft baked treat made up of bananas, bacon and peanut butter, as well as other upcycled ingredients. Like all Shameless Pets foods, Bananas for Bacon is grain, corn and soy free, and contains no artificial flavors. All of the brand’s treats are made in the United States.
In addition to using upcycled ingredients, Shameless Pets remains committed to reducing its environmental impact in other areas. The brand uses 25% post-consumer recyclable plastic in its packaging and 80% of its products are made in a facility that uses solar energy. In addition, the brand seeks to partner with retailers with like-minded environmental missions.
Read more about pet treat products.
