The Rare Beauty of Selena Gomezwill open in a new tab is certified animal cruelty free by Leaping Bunnywill open in a new tab and, to celebrate, they’re launching two limited edition dog toys, just in time for today’s National Pet Day.
“While we’ve always been cruelty-free, this certification makes it official,” shared Rare Beauty, via a press release. “To celebrate, we’re excited to introduce a line of adorable dog toys to remind us that our four-legged companions are as rare as the people who love them. The Soft Pooch Blush and Pawfect Strokes Mascara dog toys not only celebrate our new Leaping Bunny certification but also demonstrate our ongoing commitment to animal welfare.”
The toys are inspired by two of Rare Beauty’s best-selling products: their viral Soft Pinch Liquid Blushwill open in a new tab and their perennially top-selling mascarawill open in a new tab. Each toy retails for $18 and is available exclusively on the brand’s website herewill open in a new tab.
The Soft Pooch Blush Dog Toy features a vibrating, squishy handle that detaches for interactive playtime. The Pawfect Strokes Mascara Dog Toy has a detachable, crinkly, and squeaky wand.
Gomez is a lifelong dog lover and currently has two adorable, curly-haired pups of her own: Winnie and Daisy, the latter of whom she adopted at the start of the COVID pandemic. Gomez and her family have always been big supporters of dog adoption. “In Texas, where we’re from, there are a lot of dogs that need homes,” Gomez told Peoplewill open in a new tab in 2010. “It didn’t make sense to any of us not to get a shelter dog, because there are so many that need homes.”
Rare Beauty is committed to helping people as well, through the Rare Impact Fundwill open in a new tab, a nonprofit dedicated to helping young people access important mental health resources. “Mental health is personal to me,” Gomez wrote on the company’s website. “Figureing out how to manage my own mental health hasn’t always been easy, but it’s something I’m constantly working on and I hope I can help others work on it, too.”
A portion of sales from Rare Beauty’s dog toys, like all of their products, will go to support Rare Impact which has given $1.2 million dollars to mental health grants and educational organizations in its first year and committed to raising $100 million for mental health over the next ten years.
“Your support means the world to us,” said Rare Beauty. “As we continue to take steps toward a better and more compassionate future—for both humans and furry friends.”
