Sara Ali Khan urges pet parents to “read the back of the pack”, ET BrandEquity

Drools, the Indian pet food brand, has unveiled its latest campaign, “Back of the Pack,” to promote smart pet nutrition.

As part of this campaign, Drools has announced acclaimed Bollywood actress Sara Ali Khan as its new brand ambassador.

The campaign urges pet owners to read and decode the listed ingredients on pet food packages, ensuring essential nutrients, the company said in a press release.

Khan, along with other Drools ambassadors will actively participate in the campaign.

Drools’ “Back of Pack” campaign highlights the importance of reading and understanding pet food ingredients to empower owners in making smart nutritional choices for their pets, added this.

Emphasizing the identity of real chicken and eggs as the main ingredients and avoiding vague terms like “meat meal” or “by-products,” the initiative guides pet owners toward optimal pet nutrition, the company said.

Additionally, Drools encourages a comprehensive evaluation of pet food options, advocating for choices tailored to pets’ specific needs. The campaign aims to mitigate the potential health concerns associated with being unhealthy through products that ensure the well-being of our furry companions, it added.

Speaking about the campaign, Shashank Sinha, chief executive officer, Drools Pet Food, said, “It’s important to scrutinize pet food ingredients as diligently as we do our food, ensuring the well-being of our furry friends. At Drools , we believe in transparency and empowering pet owners with the knowledge they need to make informed choices for their beloved pets.”

“The ‘Back of Pack’ campaign, supported by our new brand ambassador Sara Ali Khan, aims to educate and inspire responsible pet ownership,” he added.

Speaking about this collaboration, Khan said, “I am excited to partner with Drools on their ‘Back of the Pack’ campaign! All of us pet parents understand the importance of pet nutrition and hence Drools’ dedication to using of real food ingredients really resonated with me. I look forward to helping pet parents understand food labels and choose the best for their furry friends!”