BREA, Calif., Feb. 13, 2024 (GLOBE NEWSWIRE) — Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a California-based specialty coffee retailer, today announced a strategic partnership with pet fashion brand Sgt. Puppa, to feature a specially curated selection of pet attire and accessories at the Reborn Pet Social Cafe set to open in Pasadena, CA in May 2024.
Sgt. Puppa is a fashion and lifestyle brand for trendy dogs and their families, leading the pet fashion industry with stylish and practical pet apparel including hoodies, pajamas, coats and jackets, and accessories such as bags, harnesses, collars, leashes, bottle toys and treats. Founder Eloise Monaghan is an entrepreneur and fashion visionary, who rose to fame as the founder of the groundbreaking brand Honey Birdette, which was acquired by the Playboy Group in a $333 million deal, further cementing her reputation as a trailblazer in the fashion industry.
Under the partnership agreement, Reborn Pet Social Cafe, slated to open in Pasadena in May 2024, will feature a specially curated selection of Sgt. Puppa’s pet fashion and accessories along with Reborn’s popular coffee offerings. The unique blend of products is designed to attract a broad spectrum of customers, promoting sales growth, high margins, and fostering unwavering brand loyalty. In preparation for the grand opening of Reborn Pet Social Cafe, the company has launched pop-up shops in several locations, offering a preview of the pet cafe experience.
“Our collaboration with Sgt. Puppa is a fusion of specialty coffee culture and pet companionship, created to enhance social interactions,” said Jay Kim, CEO of Reborn Coffee. “The enthusiastic response to our Reborn Pet Social Cafe announcement prompted us to elevate this concept with Sgt. Puppa’s exclusive product line, aimed at boosting sales. Our pop-ups have already started to generate high sales, indicating strong market demand and customer interest in this novel concept. The early success of these pop-up shops underscores the potential for this venture to become a major source of income, leveraging the highly skilled and lucrative pet owner demographic to boost sales. “
About Sgt. Puppa
Sgt. Puppa is a well-known pet fashion brand founded by designer Eloise Monaghan. Known for its stylish and functional pet clothing and accessories, Sgt. Puppa combines fashion-forward designs with the highest standards of quality and craftsmanship, catering to the tastes of pet owners around the world. For more information visit www.sgtpuppa.com.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is dedicated to delivering high-quality, specialty-roasted coffee to retail locations, kiosks and cafes. Reborn is an innovative company that strives for continuous improvement in the coffee experience by exploring new technology and core services, guided by traditional brewing methods. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” Although management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations are based may change. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including the risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the independent audit report the Company’s registered public accounting firm as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business inside and outside of California (including related to increased sales and Average Unit Volume growth in our existing stores), the level of customer loyalty to our stores and products, the impact of COVID-19 on traffic and consumer spending, fluctuating economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The Company has no obligation to update these statements for changes or modifications after the date of this release, except as required by law.
Contacts
Contact Investor Relations:
Chris Tyson
Executive Vice President
MZ North America
[email protected]
949-491-8235
Company Contact:
Reborn Coffee, Inc.
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6741bfc9-4911-4383-b396-5886bf4a9484
