Purina announced that based in St. Louis the #PurinaRecyclesChallenge, a novel campaign that encourages pet owners to creatively recycle their pet food cans. This initiative, which runs until December 15, 2023, aims to highlight the importance of recycling while supporting The Recycling Partnership with donations of up to $100,000.
According to Gopi Sandhu, Vice President of Environmental Sustainability at Purina, this challenge is part of a broader effort to promote sustainability and encourage recycling among consumers. By showing simple acts of recycling through social media, Purina aims to make a big impact on the environment, especially because of the recyclability of aluminum and steel cans.
Why Recycling is Important
The Environmental Protection Agency (EPA) reports that only 32 percent of trash is recycled in the United States, a concerning statistic considering the recyclable nature of materials such as pet food cans. Purina’s campaign emphasizes the environmental benefits of recycling, including the significant energy savings associated with using recycled aluminum in raw materials.
Joining the Challenge
Pet owners are welcome to join in #PurinaRecyclesChallenge by sharing their recycling trick shots on Instagram and TikTok. For each original video uploaded using the designated hashtag, Purina pledged a $10 donation to The Recycling Partnership, and an additional $1 for each social interaction, aiming for a total contribution of up to $100,000. This effort not only strengthens a sense of community among pet owners but also supports nationwide access to recycling facilities.
Purina’s Commitment to Sustainability
Beyond the recycling challenge, Purina is committed to improving the sustainability of its packaging. Currently, nearly 90 percent of its plastic packaging is recycled, with a goal of reaching 95 percent by 2025. The company’s broader sustainability includes supporting organizations such as The Recycling Partnership, which works to improve the recycling system in the US
Through campaigns like #PurinaRecyclesChallenge and ongoing sustainability efforts, Purina aims to contribute to a healthier planet for both pets and their owners. Such initiatives not only emphasize the company’s commitment to environmental protection but also encourage consumers to adopt more sustainable practices in their daily lives.
