Inspired by the boundless energy of pets, Pet Power activation transforms pets’ footprints into electricity
St. LOUIS, July 12, 2024 /PRNewswire/ — Today, Purina is launching Pet Power, a new activation that helps pets and their owners generate renewable electricity together. Pet Power features a renewable electricity-producing walkway using technology created by Pavegen, a company that develops smart flooring technology, to harness the natural energy of pets to produce and raise awareness about the power of renewable electricity. Every step taken by pets and their owners releases about three joules of electricity.
“At Purina, we’ve always looked to pets for inspiration to drive our actions, and now, inspired by their boundless energy, they’re helping us demonstrate the power of renewable electricity,” said Tiffany Gildehaus, senior manager, environmental sustainability at Purina. “The activation of Pet Power is a small symbol of the importance of renewable electricity in Purina’s sustainability strategy.”
Powering the movement of people and their pets on renewable electricity is a first-of-its-kind use of Pavegen technology, aligning with Purina’s ongoing efforts and commitment to creating a more sustainable planet for pets and the people who love them. This novel use of technology shows the role everyone can play in creating that future. Today, 95 percent of Purina’s electricity comes from investments in solar and wind power to help produce food that nourishes your pet. Purina is on track to achieve 100% renewable electricity by 2025 throughout its factory network and corporate offices. Additionally, as part of Nestlé’s Net Zero roadmap, Purina is contributing towards the global target of net-zero greenhouse gas emissions by 2050, designing more packaging for recycling and reducing water consumption in factories.
The Pet Power walkway will be featured in key pet-friendly areas on St. Louis until the end of September, with the first stop being at Bar K St. Louis from July 13-31. Other stops include Purina Farms and events like the Great Forest Park Balloon Race and APA Canine Carnival. The walkway will capture the energy of thousands of pets and people, which will be collected in batteries that Purina will donate to the APA Adoption Center.
“At Pavegen, our goal is to use technology to inspire,” said Laurence Kembal-Cook, CEO and Founder of Pavegen. “We are excited that Purina is using our kinetic technology to bring pets and people together to create renewable electricity in an innovative way.”
For more information about Purina’s renewable electricity initiatives, visit Purina.com/About/Sustainability/Renewable-Electricity.
About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina helps dogs and cats live longer, healthier lives by offering innovative science-based nutrition. Purina makes some of the most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 11,000 US associates are proud of our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats each year. More than 500 Purina scientists, veterinarians and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, our products, and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring together, and sustain, people and pets, as well as those that help our communities and environments thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health, and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.
SOURCE Nestle Purina PetCare