Listen to this articlePress release: The Bear and the Rat
Bear & The Rat, a leader in premium frozen dog treats, thaw-and-serve toppers and celebration treats for dogs, is adding Midwest distribution with Pet Food Experts (PFX), a leading distributor of pet food, treats , supplies, and toys .
PFX services an extensive network of more than 6,200 independently owned pet stores in 39 US states within the Northeast, Mid-Atlantic, Ohio Valley, Midwest, California, Mountain and Pacific Northwest Regions. With a brand portfolio of more than 120 high-quality brands, PFX is a trusted partner to both brands and retailers.
“PFX has been our primary distributor partner for 10 years; excited to expand and serve Midwest and Ohio Valley retailers with them. They are an exceptional distributor partner and we know from a decade of success, that this will be a great partnership for us and our retailers,” said Meg Meyer, co-founder of The Bear & The Rat.
Bear & The Rat pitched their frozen yogurt for dogs on the popular ABC show, Shark Tank. Although none of the sharks invested in the business, the company caught the attention of Pet Food Experts at that year’s Global Pet Expo tradeshow and has been working with the distributor since 2014.
“We received tremendous brand awareness from consumers who saw our product through an 8-minute prime-time spot on television. A small business like ours could never afford the media costs and subsequent exposure that Shark Tank gave us,” Meyer said.
“We are excited to announce the exciting expansion of The Bear & The Rat in our Midwest and Ohio Valley regions,” said Nate Benner, director of category management for PFX. “This ongoing partnership between PFX and The Bear & The Rat spans our
dedication to working with exceptional brands that prioritize providing the highest quality for pet owners and their pets.”
The Bear & The Rat’s frozen yogurt for dogs, their new Mighty Toppers and their cupcake mixes are now available at all PFX distribution centers.
