The PetWise company has appointed a new chief executive officer in US-based E. McDowell “Mac” Tillman.
The pet business is owned by private-equity firm A&M Capital Partners.
Tillman succeeds Kevin Fick, who has moved to “a new role on the company’s board of directors, where he will continue to work with Tillman and the company.”
Flick has served as CEO of Petwise since 2012.
Tillman was most recently chief executive for Alete Active Nutrition, a dietary supplement brand.
He was senior vice president of sales and marketing at GU Energy Labs for two years between 2018 and 2020, and general manager of Big Heart Pet Brands between 2014 and 2016. He has worked in various executive roles at Del Monte Foods for nearly five years between 2009 and 2014.
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“In this new role, my focus will be to deepen the meaningful connections through innovative products and engaging brand experiences unique to PetWise’s offerings,” said Tillman.
“It’s an exciting time to join this organization, and I’m eager to work with our talented team to chart a course together for our next phase of growth and market leadership>”
California-based PetWise rebranded from Worldwise in Q4 2023.
New boss Tillman said he will “focus PetWise’s strategy going forward on partnerships [its] existing customers”.
He also intends to expand “several e-commerce initiatives, which accelerate the growth of PetWise’s new brand Treatly”.
Tillman says part of his strategy is “using powerful insights to deliver products that resonate with today’s pet parents.”
Ryan McCarthy, Partner at A&M Capital Partners said: “We believe Mac’s understanding of the pet supplies market, combined with his experience in brand and product development, aligns well with our goals for the company , and we believe his leadership will be instrumental in driving the next phase of our strategic growth.”
Departing chief executive Fick said: “I am confident that under Mac’s leadership, PetWise will continue to thrive and succeed in the evolving landscape of the pet supplies market”.
Petwise’s portfolio includes pet treat brands such as Treatly and Pet Factory and other pet-related accessory brands such as Smarty Kat or Go Dog. The company’s products are available through e-commerce giant Amazon and supermarket groups including Walmart and Target.
