Petbuddy Group (PBG), a consortium of eight super-premium pet food brands based in Stockholm, Sweden, has acquired Thrive Pet Foods.
According to PBG, Thrive Pet Foods, which has a market presence in Europe spanning over 20 years, offers a freeze-dried product portfolio of wet cat and dog food to PBG. The company said the integration of Thrive into the PBG family is designed to accelerate the brand’s growth and reach, leveraging PBG’s extensive network of leading global retailers.
“Thrive’s innovative product range and market leadership in freeze-dried products perfectly complement our vision, said Alexander Retzlik, CEO of PGB. “We are committed to making significant investments in the Thrive brand to elevate it to a global leader,” Retzlik said. “These investments will focus on expanding product lines and enhancing distribution channels to meet the growing demand for high-quality pet food around the world.”
With a foothold in the Nordics and the UK, PBG plans to use its established distribution networks to introduce Thrive products to new markets. The group’s strategic approach includes leveraging synergies in sales, distribution and production to ensure efficient market penetration and continued growth. As an integrated group, PBG exports to more than 50 countries, significantly expanding the market reach for Thrive products, it said. Paul Finger, the former owner of Thrive, will continue to work closely with PBG to drive the brand’s global expansion efforts.
PBG’s acquisition of Thrive Pet Foods is a testament to its commitment to growth, innovation and sustainability, said cofounder Erik Wide Gustafsson.
“We are passionate about using the best manufacturing processes and ingredients to ensure the best life for all pets,” said Gustafsson. “Our mission is to create pet food brands that pets can trust and pets will love.”
