Supertails full-stack platform offers -pet supplies, online veterinary consultation, online behavioral training, and pet pharmacy. It offers the largest assortment of 15,000 SKUs and 300 partner brands in pet food, treats, accessories, grooming, etc.
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Bangalore (India CSR): Supertails, a full-stack tech-enabled pet-care startup, has soared Rs 125 crores in Series B funding led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC. This fund will be distributed by the company to enable business growth by acquiring new customers and investing in technology, including expansion of health care services including Supertails Pharmacy. Supertails also plans to use the funds to enter the offline business strategy and build a omnichannel experience for consumers.
Founded in June 2021 by a trio of pet lovers – Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails aims to lead the pet care market by addressing the evolving needs of pet parents. pet through their customized offers. The pet population in India is around 35 million, growing at a CAGR of 15%+. As the trend toward nuclear families and urban living continues to increase, the inclusion of pets is becoming increasingly popular. For many households, pets have become important members of families, leading to a growing demand for a variety of pet-related products and services.
Supertails aims to double its growth and expansion plans to achieve an ARR of INR 500 crores in the next two years.
Speaking of funding, Co-founders Aman Tekriwal, Varun Sadana and Vineet Khanna of Supertails said, “We built Supertails with the clear mission of creating massive customer love by simplifying and enriching the pet care experience for everyone. The unwavering support from our investors has been instrumental in shaping our journey towards creating a one-stop platform for pet parents, catering to all their needs. As passionate pet parents, we fully understand the important role pets play in our lives.”
“With this recent round of funding, we envision building a more organized and accessible ecosystem, tailored to the diverse and evolving needs of Indian pet parents. The injection of these funds will empower us to expand our offerings, improve the user experience, and ultimately strengthen the bond between pets and their loyal parents. We are grateful for the trust and enthusiasm shown by our investors, and we are excited about the positive impact we can make in the lives of pet parents everywhere in the country.”, he said.
Abhishek Goenka, Managing Partner, RPSG Capital Ventures said, “We have always had a strong interest in Indian D2C companies and we strongly believe in the growing pet care market in India. We are excited to partner with Supertails because their innovative platform goes beyond standard pet care. With increasing disposable income and increasing pet parenting trends, the pet care industry has great potential in the future.”
“As we expect India’s pet economy to grow over the next decade, the expansion of Supertails is perfectly in line with the current landscape. We are excited to see what Varun, Aman, and Vineet have planned for the next chapter of Supertails.”, he added.
Added by Kanwaljit Singh, Founder and Managing Partner at Fireside Ventures “Supertails has had an incredible journey over the past 2 years and we are proud to have witnessed it since their early days in the market. Responding to the ever-evolving needs of pet parents in India, successfully that Supertails has been able to build a full-stack platform offering for its consumers. We look forward to seeing them strengthen their position in the Indian pet care market and fulfill their goal of creating a more strong pet care community.”
India’s emerging pet care market is about to reach a significant milestone, boasting a potential value estimated at $5 billion.
Since its inception, Supertails has been committed to supporting pet parents throughout their pet parenting journey. The Supertails app provides the largest assortment of food, treats, accessories, and other pet essentials. To further support pet parents, they introduced a pet pharmacy to their platform, which has become a full-stack platform offering pet supplies, online veterinary consultations, online behavior training, and a pet pharmacy. Responding to the ever-evolving needs of pet parents in India, Supertails has cemented its position as a leading player in India’s potential $5 billion pet care market.
Previous Funding and Team
Previously, Supertails had raised a total funding of INR 90 crores. The Series-A round was led by Fireside Ventures along with existing lead investors Saama Capital DSG Consumer Partners, Sauce VC, and angel investors including Kunal Shah – Founder, Cred; Sanjay Kapoor – Founder and President, Genesis Luxury Fashion Pvt LTD; Varun Alagh- Co-Founder and CEO, MamaEarth; Ankit Nagori – Founder, Curefoods; and Shashank Mehta – Founder and CEO, The Whole Truth Foods. The company currently employs 150+ employees with over 80% of employees being pet parents themselves.
About Supertails
Varun Sadana, Aman Tekriwal, and Vineet Khanna founded Supertails in June 2021. With their corporate headquarters in Bangalore, Supertails aims to build a holistic pet care platform for the growing pet care industry animal of India Supertails is building and leading a category of first-time pet parents by providing them with the right resources and information. Supertails full-stack platform offers – pet supplies, online veterinary consultations (over 1,00,000 pet consultations to date), and online behavioral training.
(India CSR)
