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Bengaluru-based petcare startup Supertail has announced raising INR 125 crore in Series B funding led by RPSG Capital Ventures. Existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC also participated in the round.
The startup said it plans to use the funds raised to enable business growth by acquiring new customers and investing in technology, along with expanding healthcare services including Supertails Pharmacy. It also plans to use the funds to enter the offline business strategy and build an omnichannel experience for consumers.
Co-founders Aman Tekriwal, Varun Sadana and Vineet Khanna of Supertails said, “With this recent round of funding, we envision building a more organized and accessible ecosystem, tailored to diverse and evolving needs of Indian pet parents. The funds will empower us to expand our offerings, enhance the user experience, and ultimately strengthen the bond between pets and their honest parents.”
Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, the Supertails platform offers pet supplies, online veterinary consultation and online behavioral training. The startup aims to double its growth and expansion plans to achieve INR 500 crore ARR in the next two years.
“We have always had a strong interest in Indian D2C companies and we strongly believe in the growing pet care market in India. We are excited to partner with Supertails as their innovative platform goes beyond traditional pet care .With increasing disposable income and a rising trend in pet parenthood, the pet care industry has huge potential in the future. As we expect India’s pet economy to grow in the future decade, Supertails’ expansion is perfectly in line with the current landscape,” added Abhishek Goenka, Managing Partner, RPSG Capital Ventures.
In November 2022, Supertails raised USD 10 million in a Series A round led by Fireside Ventures.
