Full-stack pet care startup Supertails has raised Rs 125 crore (approximately $15 million) in a Series B funding round led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC .
This fund will be deployed towards enabling business growth by acquiring new customers and investing in technology, along with expanding healthcare services including Supertails Pharmacy, the firm said in a press release.
Supertails also plans to use the funds to enter the offline business strategy and develop an omnichannel experience for consumers.
In November 2022, the company was raised $10 million in a Series A funding round in a mix of equity and debt led by Fireside Ventures. It has raised $27.5 million since its inception in June 2021.
Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails addresses the evolving needs of pet parents through their customized offerings. The Supertails app provides a variety of food, treats, accessories, and other pet essentials.
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To further support pet parents, the firm introduced a pet pharmacy to its platform, which has become a full-stack platform offering pet supplies, online veterinary consultation, online training in behavior, and a pet pharmacy.
Supertails’ income from operations increased 4.2X to Rs 33 crore in FY23 compared to Rs 7.82 crore in FY22. According to the startup data intelligence platform TheCredibleits losses increased 2.6X to Rs 30.6 crore in FY23 against Rs 11.65 crore in FY22.
Supertails aims to double its growth and expansion plans to achieve an ARR of Rs 500 crore in the next two years.
As per the study, the pet population in India is around 35 million, growing at a CAGR of 15% with a potential market size of $5 billion and Supertails aims to consolidate its position as a leading player in the space.
It competes with Heads Up For Tails, Goofy Tails, and JustDogs, among others. Heads Up For Tails emerged as the largest funded startup in this segment to rise $37 million in a Series A funding round led by Verlinvest and Peak XV Partners.
