ORLANDO, FLA. — As the pet industry prepares for Global Pet Expo 2024, which will be held March 20 to 22 in Orlando, brands from every corner of the industry are pushing new innovations that support pet health and well-being. Matrix Partners, a brand strategy, design and marketing communications firm exclusively serving pet industry companies, is helping its pet food and treat clients spread the good word ahead of today’s tradeshow year.
Continue reading for a glimpse of what Charlee Bear, Frankly Pet, Honest to Goodness, Natoo Pet Foods, RAWZ Natural Pet Food, Shepherd Boy Farms, and Veterinary Formula will be showcasing in the Sunshine State.
Charlee Bear, one of Gott Pet Products’ two pet nutrition brands, will be showcasing new and improved Grain Free Meaty Bites at booth #217. Freeze-dried protein is combined with pieces of fruit and vegetables in these low-calorie dog treats, and the formula also features probiotics to support digestion. According to the company, recent package design updates are intended to help Charlee Bear Grain Free Meaty Bites stand out on the shelf.
Source: Charlie BearFrankly Pet will present a new addition to its collagen-packed dog chew line — Peanut Butter Beefy Chew Sticks — at booth #1987. According to the company, the highly digestible chews include 98% collagen derived from US cattle, which helps support skin and coat health, as well as joints, nails and teeth, in dogs. The company will also showcase its Peanut Butter Beefy Puffs, a recently launched flavor of dog snacks that offer a highly digestible and natural source of collagen, glucosamine and chondroitin.
Source: Frankly PetWF Young will highlight its newest pet treat line, Honest to Goodness, at booth #1246. Honest to Goodness Plant Snacks offer a new plant-based treat option for dogs while also providing functional health benefits. The line includes six formulas — Happy Feet, Mellow Belly, Way to Glow, Golden Years, Good Vibes and Buddy Boost — each featuring between one and three functional ingredient inclusions, a postbiotic, and a marine-based microalgae. oil to support general health and well-being in dogs.
Source: Honest to GoodnessNatoo Pet Foods, a US brand of Brazil-based PremieRpet, will be exhibiting at booth #734, where it will debut its new Crunchy Biscuits flavor for dogs. The new Oats, Banana and Honey Flavor is available for large and small dogs, with both types containing prebiotics and fiber, antioxidants, biotin and zinc, and carbohydrates to support digestion, immunity, skin and coat health, and energy levels in dogs. .
Source: NatooRAWZ Natural Pet Food will be showcasing its newest single-protein, grain-free cat food formula at booth #1050. Limited Rabbit Recipes for Cats includes marine microalgae oil, and each piece of kibble is coated with freeze-dried raw rabbit protein. The recipe is free from egg, potato, corn, rendered fat, dairy, wheat, soy and canola oil ingredients, according to the company.
Source: RAWZ Natural Pet FoodAs seen at SUPERZOO 2023, Shepherd Boy Farms will highlight its Freeze-Dried Raw Goat’s Milk Super Blends for dogs and cats at booth #744. The unique format provides shelf stability and convenience for pet owners, according to the company. The meal supplement consists of milk from pasture-fed goats, as well as organic produce.
Source: Shepherd Boy FarmsVeterinary Formula, a SynergyLabs brand and Matrix Partners’ newest client, will present new package designs and reformulations to its Smart Vitality Premium Supplements, at booth #4250. The line, which includes Eye Health & Tear Stain, Pet Calm, Skin & Coat, Ultimate Hip & Joint, Complete Probiotic, and Senior Support soft chews for dogs and cats, is vet-formulated and packaged in tubs with QR codes directing the pet. owner in detailed information about each product.
Source: Veterinary FormulaRead more about what to expect at Global Pet Expo 2024.
