WATERTOWN, MASS. — ButcherBox, a direct-to-consumer meat and seafood brand, announced its entry into the pet industry with the launch of its new line — ButcherBox For Pets. The line includes complete-and-balanced dry food, treats, and hip and joint supplements for dogs.
ButcherBox For Pets is developed with expertise from clinical veterinarians and adheres to the same high quality standards as ButcherBox. The brand only uses humanely raised and sustainable proteins directly from partners with third-party animal welfare certifications. ButcherBox is B Corp certified.
The brand will now use its expertise to provide quality products for pets.
“Nearly 60% of ButcherBox customers have a dog in their home, which was the first pull in the pet market for us,” said Bobby Quirk, president of ButcherBox For Pets. “As a business, we pride ourselves on being able to take customer feedback and implement it into our research and development process. Customers tell us that they are equally interested in feeding their pets, particularly dogs, a quality product similar to their own diets. This is a prime example of this feedback loop coming full circle.”
Source: ButcherBox For PetsButcherBox For Pets’ treats and hip and joint supplement products were exclusively available to ButcherBox customers last year, generating $750,000 in sales, according to ButcherBox. This rollout marks a complete line of products for pets, as well as a new way to purchase through the standalone site ButcherBoxForPets.com.
“What we learned in this process, is that most food or meat companies do not want to put their branding on the label of the pet food, or treat, that they sell,” said Mike Salguero, founder and chief executive officer of ButcherBox . “We’re proud of the work we put into sourcing high-quality, humanely raised meat for this line of products and we want consumers to know that by seeing our brand front and center on the package that means they can trust they know where and how it came from.”
The ButcherBox For Pets line now includes a dry, complete-and-balanced formula, which will be available by subscription. The meal consists of organic, free-range ButcherBox chicken for high protein; yeast culture to support food transfer; optimal fiber levels to support gut and immune health; low fat levels to ensure ideal body weight; and antioxidants to support overall health. According to ButcherBox, the formula does not include any artificial flavors or preservatives, or antibiotics or added hormones.
Treats and supplements will be available as optional add-on purchases. ButcherBox plans to further expand the ButcherBox For Pets line in the coming year with additional treats, supplements, meal toppers and other food products, as well as an offering for cats.
Read more about new pet food and treat products.
