Wawa Debuts Goose Media Network
Launched by Wawa, Inc. its Goose Media Network, an innovative retail media network (RMN) initiative to enhance the customer experience while shopping at convenience stores. The move will offer Wawa’s loyal customer base a more tailored and personalized interaction with ads and promotional campaigns across digital channels, whether using a mobile app, browsing Wawa’s website , or using other media. Ad campaigns are expected to meet individual consumer preferences and engage targets with partner brands by showing them products they are likely to be interested in.
Melissa Seabright, Wawa’s advertising manager, recognized the dual advantages of RMN, sharing, “The Goose Media Network increases convenience by delivering offers to customers where they shop and allows us to build new connections with our customers and brand partners. This new opportunity will help connect our customers with new and relevant offerings from the brands they love while allowing us to increase visibility for our product partners.”
To bring the initiative to life for Wawa’s 1,000 stores and customers, the brand is partnering with Publicis Groupe entities, namely Publicis Sapient, CitrusAd, and Epsilon, to offer combined expertise in advertising technology, digital transformation, and retail media. Wawa plans to open 70-plus new convenience stores as the company enters its 60th year in business, expanding for the first time in Alabama, North Carolina, and Georgia.
Learn about Wawa’s mobile app here: https://www.wawa.com/ways-to-order/mobile-app
Braze Research Discovers Telling Customer Engagement Insights
Customer engagement technology platform Braze released its latest Global Customer Engagement Review this past week. The study polled 1,900 marketing executives about this year’s customer engagement trends and their challenges. Their answers revealed how strategies using new communication channels, integrating AI, and leveraging first-party data are critical to helping brands meet or exceed their revenue targets.
Braze’s Chief Business Officer, Astha Malik, commented, “Today’s marketers are faced with growing expectations from an increasingly connected consumer, who expects value in return for their attention. Marketers are harnessing the power of AI to ignite creativity and create personalized experiences that resonate with today’s consumer. And by tapping into valuable first-party data and fostering cross-functional collaboration, marketers can transform this data with engaging campaigns that build loyalty and growth.”
The report showed that almost all marketers surveyed are using AI but have yet to harness its potential in a strategic or creative way. Forty-two percent of respondents said too much time spent on routine tasks was the main reason they didn’t use AI for creative or strategic marketing strategies. However, 79% of those surveyed applaud AI’s ability to automate both tasks and leave more time for creative ideas. The report also highlighted some industry-specific findings for five industries, including health and wellness, financial services, retail and e-commerce, media and entertainment, and QSR and delivery.
Read the full Global Customer Engagement Review report here:
https://www.braze.com/resources/reports-and-guides/2024-global-customer-engagement-review
DoorDash Teams Up With Pet Supplies Plus To Deliver Pet Essentials On-Demand
In a bid to meet on-demand pet needs, DoorDash has announced a partnership with Pet Supplies Plus, a pet retailer based in Livonia, Michigan. The union will facilitate same-day, on-demand delivery of pet products to the homes and doors of pet owners nationwide from more than 700 Pet Supplies Plus franchise and retail locations. The pet brand offers natural, US-made products for many pets, including dogs, cats, fish, reptiles, bids, and more.
Pet Supplies Plus CEO, Chris Rowland, emphasized the company’s commitment to customer service and driving innovation in the brand’s industry. “Innovation continues to be a top priority for our brand as we assess how we can further meet the needs of our neighbors. This new partnership with DoorDash provides another option for our neighbors to get the they need to give their pets a happy and healthy life. We pride ourselves on being a one-stop-shop for pet parents, and now we can reach even more people as our brand grows .”
Fuad Hannon, VP of New Verticals at DoorDash added, “Since launching the Pets vertical in 2020, DoorDash has more than 400,000 pet products available for on-demand delivery. We’re excited to expand our selection even further with the addition of Pet Supplies Plus to the Marketplace. Shoppers can now access all of their pets’ daily needs — from food supplies and grooming to toys and accessories…on DoorDash.”
Pet Supplies Plus stores are also accessible through DoorDash’s subscription service, DashPass. The integration will provide free comprehensive on-demand delivery services for grocery, restaurant, and convenience store items.
Pet Supplies Plus offers a Rewards program. Learn more: https://www.petsuppliesplus.com/rewards
Read more on Trends, Updates and Industry Leaders
Links to Original Articles:
Wawa launches Retail Media Network
New Research from Braze Reveals Critical Insights into the Craft of Customer Engagement and How It’s Helping 85% of Leading Brands Exceed Their Revenue Goals
DoorDash Announces Partnership with Pet Supplies Plus for On-Demand Delivery
