Just play have announced the launch of their line of furReal interactive pets at major UK retailers under license by Hasbro. The two companies signed a global master toy licensing agreement for the furReal brand last year.
The collection of lifelike animals includes Newborns, Wag-a-lots, Walk-a-lots and My Minis, all created to cater for different play styles. Newborns reflect the needs of a younger animal, and children can take care of their newborn puppy or kitten by brushing, feeding and cuddling them. For an active playtime, Wag-a-lots and Walk-a-lots recreate the excitement of walking a pet with detachable leads, animal sounds, moving heads and wagging tails.
The new furReal My Minis are palm-sized pets that include interactive features such as moving their heads and tails when petted and making animal noises.
Earlier this month, License Global spoke with Anna Chapman, vice president, international licensing, Just Play, about how Just Play further expands children’s imaginations through its licensed toys.
“After such a positive reaction to the furReal collection of pet toys, we’re delighted to see them at retail,” said Amy Saunders, director of sales, Just Play. “This range of toys simulates the joy of owning a pet and teaches children the importance of caring for and caring for an animal.”
