The new FurReal line, featuring interactive and lifelike animal toys, will be stocked in a wide range of major UK retailers.
Just Play’s highly anticipated line of FurReal interactive pets has launched at major UK retailers. Under license from Hasbro, the range features new innovations to continue the legacy of pet play and care.
The collection includes a variety of pets including Newborns, Wag-a-lots, Walk-a-lots and My Minis, all created to cater for different play styles. Newborns reflect the needs of a younger animal, and children can take care of their newborn puppy or kitten by brushing, feeding and cuddling them. For active playtime, Wag-a-lots and Walk-a-lots recreate the excitement of walking a pet with detachable leads, animal sounds, bobbing heads and swishy tails.
The all-new FurReal My Minis are palm-sized pets that include interactive features such as moving heads and tails when they are petted as well as making animal noises. The pets are packed in a house-shaped box, designed to look great on display and provide a home for the mini pets. The set consists of three different animals: a calico kitty, a brown and white puppy and a pink piglet. Like the original FurReal toy, My Minis are made of super soft fabric but measure just five inches long. These toys fit perfectly in coat pockets, backpacks, or even lunch bags for on-the-go fun.
Amy Saunders, sales director at Just Play, commented: “After such a positive reaction to the FurReal collection of pet toys, we’re delighted to see them in retail. This range of toys mimics the joy of having a pet and teaches children the importance of caring for and caring for an animal.
FurReal pets provide interactions that help build emotional bonds between children and their furry friends. With authentic animatronic features that mimic the behaviors and behaviors of real animals, the FurReal brand has led the interactive pets category for nearly 20 years, selling over 100m pets in over in 75 countries. Millions of children around the world have learned about animals and pet care while caring for their beloved FurReal friends.
Just Play has a comprehensive 360 marketing campaign lined up to support the range, including digital activation, influencer partnerships and PR activities.