Inspired Pet Nutrition is investing £30 million in the sites

More than £6m will be invested in Inspired Pet Nutrition’s (IPN) wet food facility, more than doubling its current capacity. Meanwhile, almost £25m will be used at its Thirsk-based factory to increase technical capabilities, product range and use of fresh ingredients.

It comes just months after the pet firm celebrated a century of business, from a family-founded animals feeds company in 1923 to a £200m sales business​, with the founder’s great-grandson at the helm as chairman.

The owner of brands including Harringtons and Wagg, IPN says it is among the UK businesses that continue to invest in capital despite the troubled economy.​ The

In 2020, it acquired Pet Food UK, adding Barking Heads, Meowing Heads and ATTU to its portfolio.

Besides this, By 2022, the brand sees investment of more than £6m in its Kinmel plant in North Wales​ ​to triple its tray capacity of wet dog food trays to more than 75m units per year.

“This important investment represents IPN’s core values ​​of providing accessible, affordable nutrition. We’ve been developing our recipes and portfolio of brands for a century now and are constantly looking for ways to improve our offering for pet parents,”said Anthony Stones, the company’s chief operating officer.

However, IPN also recognizes that the need for premiumization and humanization of pet food is also driving demand for investment.

Along with improving its existing manufacturing processes, IPN is also increasing its supply chain.

“By investing in our technical capabilities and upstreaming our supply chain, we have better control over the quality of our recipes and better traceability of our ingredients,” Stones added.