India’s pet retail boom as Upstox founders invest in pet brand ‘Pet Warehouse’

Bengaluru-based startup Pet Warehouse is raising funds from Upstox founders, Ravi Kumar and Kavitha Subramaniam. With this investment, the goal is to expand and provide pet products at an affordable cost. This investment marks a significant milestone for Pet Warehouse, which aims to revolutionize pet care with affordability and accessibility at its core. “We want Pet Warehouse to be known as the Decathlon of pet brands as we bring the warehouse model, which includes bigger spaces, big discounts and fun deals,” said founder Manjunath Reddy.

The backstory: How it happened

The story behind this investment is a testament to the power of strong connections and shared visions. Anil Reddy, Pet Warehouse mentor and investor, facilitated the introduction between Pet Warehouse and Upstox founders Ravi and Kavita, who knew Manjunath Reddy. Recognizing the brand’s growth potential, Anil highlighted Pet Warehouse’s commitment to high-quality, affordable pet products and services.

Pet Warehouse was founded in November 2021 with a mission to make pet ownership more affordable and accessible. The brand offers a wide range of products, including pet food, treats, toys, accessories, and grooming services. Their user-friendly website and convenient delivery options have already earned them a loyal customer base, contributing to significant revenue growth.

A vote of confidence

Spotlight Wire

After the investment, Manjunath Reddy and Kruti Reddy, Founder & Co-founder, respectively, Pet Warehouse expressed their excitement about the new partnership, saying, “This investment is a tremendous vote of confidence in our vision . This will enable us to accelerate our growth plans and expand our reach, making high-quality pet care accessible to more pet parents across India.”

Expanding horizons

With this new capital injection, Pet Warehouse plans to expand its footprint beyond its current six locations in Bengaluru. The brand expects to open 25+ stores and 10+ superstores across major cities in South India, aiming to become a household name in the pet care industry.

The investment will also support Pet Warehouse’s upcoming manufacturing of its own product line, Chippi, which promises to offer a wider range of affordable and innovative pet care solutions.

The warehouse model

is Inspired by the success of Decathlon, the warehouse model that Pet Warehouse brings to the pet care industry involves the creation of larger retail spaces that can offer a wider range of products at discounted prices. The concept is to provide a one-stop solution for all pet care needs, ensuring customers can find everything they need under one roof.

Manjunath Reddy explained, “Our warehouse model is designed to offer customers an unparalleled shopping experience. With larger spaces, we can stock a wider inventory, provide better discounts, and create a more enjoyable shopping environment. Our goal is to make Pet Warehouse the go-to destination for all pet owners.”

Reaches every pet

Pet Warehouse’s vision is not only about expanding retail spaces but also about reaching every pet that deserves care and love. By increasing their presence in major cities, Pet Warehouse aims to make high-quality pet care accessible to more pet parents. This expansion is not just about business growth; it’s about making a positive impact on the lives of pets and their owners.

The new stores and superstores will offer a wide range of products and services, from food and toys to grooming and accessories, ensuring pet owners have access to everything they need to care for their pets. The partnership is an important milestone in the pet care industry in India. By combining their expertise and resources, they are set to revolutionize the market, making high-quality pet care more accessible and affordable. As Pet Warehouse embarks on this exciting journey, pet owners across India can expect more innovative products, better service and a commitment to quality at affordable prices. The future of pet care in India looks promising, with Pet Warehouse leading the way.

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