The limited edition “4/20” collection returns for a fifth year following sell-outs, re-sales and general hysteria for the products among dog parents
NEW YORK–(BUSINESS WIRE)–Apr. 17, 2024– BARK (NYSE: BARK), a leading global omnichannel dog brand with a mission to make all dogs happy, is bringing back its cheeky 4/20-inspired dog toys and treats for the fifth year in a row. Holding the record for the most toy dog versions of bongs sold (not fact checked), BARK sets the green standard for puppy paraphernalia in the industry.
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BARK is now releasing its 4/20-themed collection for new and current BarkBox and Super Chewer subscribers for a limited time. New customers can receive their first box for free $4.20 when they sign up for a six or 12 month subscription. BarkBox subscribers can expect to receive an original plush BONGO and Apple of My High dog toys, filled with fluff and squeakers, while Super Chewer will satisfy tough chewers with more durable dog toys including the treat-dispensing Snack-Packed Bong dog toy and Munchie the Bear, which comes in a 420mg SALIVA baggie. BARK also offers additional cannabis-inspired a la carte products, including the Best Buds Bundle, featuring a tie-dye bandana and Foggy Green Giant dog toy, at barkshop.com and Crunchy Munchies Beef Liver Dog Food Topper, which has all the vibes (but no CBD or THC), at bark.co.
The first launch of 4/20-themed dog toys in 2020 drew fire from dog parents, with BARK losing the product in the first 24 hours and BARK’s Facebook ad featuring the toys got 5,000 comments in 10 hours.
“When we first launched the 4/20 toys in 2020, there was instant excitement among dog parents, resulting in one of our biggest sales days ever – even surpassing the previous Black Friday with three times as many many sales,” said Dave Stangle, VP of Brand Marketing at BARK. “Four years later, these toys are still some of our top sellers, with a weed-inspired toy or treat for every type of dog and playstyle. We love dreaming up ways to capitalize on cultural moments and people’s fascination to reach more dogs and dog parents.”
To learn more about and shop BARK’s 4/20 offers, visit bark.co.
About BARK
BARK is the world’s most dog-centric company, dedicated to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies a unique, data-driven understanding of what makes each dog special to designing playstyle-specific toys, great treats, great treats for your dog’s breed, effective and easy-to-use dental care, and canine experiences. that promotes the health and happiness of dogs everywhere. Founded in 2011, BARK faithfully serves dogs nationwide with themed toys and accepts subscriptions, BarkBox and BARK Super Chewers; custom product collections through its retail partner network, including Target and Amazon; the high quality and nutritious food made for your breed with BARK Food; and products that meet the dental needs of dogs in BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and people are better together. Sniff at BARK.co for more info.
See the source version on businesswire.com:
https://www.businesswire.com/news/home/20240417514580/en/
Investors:
Michael Mougias[email protected]
Media:
Garland Harwood[email protected]
Source: BARK, Inc.
