Hatched has partnered with online pet store Swaggle, which launched nationwide in January.
The Swaggle brand is centered around delivering pet happiness by offering pet personalization. This offering was created to help pet parents find and understand the most relevant products for their pets, regardless of their age, breed or life stage.
The independent agency will operate as part of an agency village with creative agency, The General Store.
Hatched delivered a communications strategy including media planning and buying for the brand across transit out-of-home in Sydney, Melbourne and Brisbane, Broadcaster Video on Demand (BVOD) and performance media.
Cat Edghill, Hatched Sydney managing partner, said: “You don’t get many opportunities to be part of a brand’s journey from the ground up. We are excited to use our e-commerce and retail smarts in partnership with Swaggle to drive the brand’s growth.”
“We are delighted to have found such a great media partner in Hatched,” said Swaggle’s head of marketing Emma Wynne said. “The team’s strength and strategic focus is what we need to accelerate Swaggle’s growth and reach pet parents across the country.”
Last week, Hatched revealed that it has been reappointed as the media agency of record for parts, accessories, equipment, services and solutions provider, Bapcor.
Bapcor, which encompasses brands such as Autobarn, Autopro, Midas, ABS, and Opposite Lock, was first nominated Hatched in 2017.
Hatched will continue to deliver all media services, including strategy, planning, buying and digital media. The agency recently expanded its team with senior hires of Laura Comber as business director and Ayudhya Diamond as strategy director.
Dimitri was injuredmanaging partner and head of strategy, said the independent agency “hit the jackpot” with Comber and Ayudya.
“Laura possesses such warmth; he is truly a natural leader of people, and Berlian has a unique problem-solving perspective, enabled by his ability to unlock and apply consumer and cultural insights to solve clients’ business problems. “