Excerpted from a press release
GreenVenus has established a strategic partnership with Plant Research (NZ). Together, they aim to initiate the development of novel field pea varieties without undesirable characteristics such as beany smells and indigestibility and improve climate resilience for global cultivation.
GreenVenus said the collaboration is centered on the production of premium, clean protein ingredients tailored for human and pet consumption, which promises to reshape the market landscape. While soybeans currently dominate the plant protein market, accounting for more than 60% of total plant protein sales, demand for pea proteins is experiencing exponential growth worldwide. This rise, says GreenVenus, is attributed to their superior amino acid composition, bioactive peptides, fiber profile and allergen-free nature compared to other plant protein sources.
“Plant Research (NZ) brings competitively selected pea lines and research breeding expertise to GreenVenus,” said Adrian Russell, CEO of Plant Research (NZ). “This collaboration is designed to accelerate the development of groundbreaking, high-yielding varieties, which in turn increase grower profitability and offer superior protein choices for consumers and the animal feed sectors.”
Despite offering superior nutritional benefits, field pea varieties still face challenges in achieving maximum yields and showing resilience to changing climatic conditions. While breeding efforts have introduced some modern cultivars that are tolerant to common diseases, they have proven inadequate in controlling high disease and severe climate pressures during unfavorable years.
“GreenVenus’ cutting-edge Primavera gene-editing technology and gene discovery tool, combined with cutting-edge machine learning techniques, are poised to accelerate the creation of next-generation cultivars,” said Dr . Shiv Tiwari, CEO of GreenVenus. “These cultivars are expected to adapt quickly to climate changes and exhibit desirable traits that align with industry requirements for clean, neutral-tasting proteins.”
Plant proteins are poised to play an important role in offsetting carbon by replacing carbon-intensive sources of animal protein in human diets and animal feed, GreenVenus said. Overcoming barriers such as beany flavor and indigestibility marks an important step in facilitating mass adoption and contributing to a more sustainable future.
GreenVenus is an innovative agtech business dedicated to delivering superior fruits, vegetables, and grains with improved nutrition, better taste, and reduced food waste.
