Germany-based meat giant Westfleisch has expanded its pet-food arm with the acquisition of local specialist The Petfood Company.
Financial details of the deal were not disclosed.
Westfleisch is already in the dry pet food business, selling products under its Dog’s Nature brand.
The Petfood Company, based in Bocholt in western Germany, focuses on wet pet-food products and manufactures for private-label clients.
“With this acquisition, we have taken a further step towards expanding our own value chain,” said Westfleisch CEO Dr Wilhelm Uffelmann.
“Due to strong demand from our retail partners, we see high growth potential for The Petfood Company’s premium products. We want to take advantage of it together.”
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In a statement, COO Johannes Steinhoff said the business chose the private label manufacturer because it was “a very well-positioned producer in the wet pet food sector and has a state-of-the-art production facility”.
He added: “With our raw materials, our experience and our network, as well as the targeted realization of synergies, we will expand production in Bocholt [the location of the plant]develop the production facility stably and secure around 60 jobs for the future.”
Westfleisch, Germany’s second largest meat processor, now operates ten locations in the country.
