According to the press release, “General Mills said Thursday it will buy Whitebridge Pet Brands’ North American premium cat feeding and pet treating business in a transaction valued at $1.45 billion to expand its portfolio and strengthen its pet food business.”
“General Mills said the deal will help it focus on its core brands such as Cocoa Puffs and Cheerios along with its pet food business to drive steady sales growth..”
The most familiar brand from Whitebridge Pet Brands – included in this purchase of General Mills – is Tiki Pets. Other pet food/treat brands owned by General Mills are Blue Buffalo, Nudges, Top Chews and True Chews, Fera Pets, and Edgard & Cooper.
Wishing you and your pet(s) the best,
Susan Thixton
Pet Food Safety Advocate
Buyer Beware of Author, Co-Author Dinner PAWsible
TruthaboutPetFood.com
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