Listen to this articlePress release: Fluffology
Fluffology is a 360-degree experience center designed for pet parents looking for accurate, relevant, up-to-date information in a safe and calming environment. It’s the latest and greatest in pet grooming, and is revolutionizing the pet care industry with its unwavering commitment to efficient, innovative and quality pet care. Since opening in 2023 in North Hollywood, the salon has quickly become the premiere grooming space for dogs (and cats, too).
Fluffology was founded by Kimberly Weiner, in response to a dire need for reliable pet care information and a stress-free, reliable grooming service for her standard poodle, Ezra. Weiner aims to provide education, support and a top-notch experience to all of his clients.
Professional grooming salons are currently not regulated by the country, leading to unsafe environments and traumatic experiences. However, Fluffology trains each Fluffologist to eventually receive their certification through the National Dog Groomers Association of America. The training program, exclusive to Fluffology, is led by Liz Hampton, a nationally certified master groomer and award-winning competition groomer native of SoCal with 30+ years of experience working with dogs across the country. Hampton also personally inspects each furry client for quality.
The salon boasts individual grooming suites, each equipped with every tool needed to complete the grooming process. This allows for shy or aggressive dogs to be treated, and also eliminates the risk of spreading common diseases. Fluffology prides themselves on their top of the line equipment including quartz tubs that minimize sound for a calming process, accessible bathing systems with premixed shampoos to limit movement during the season of treatment and mounted Fluff Dryers designed to quietly deliver diffused warm air to dry the pets that are usually triggered by this step. All these elements contribute to a unique spa experience that Fluffology advertises.
Not only does Fluffology provide great grooming, they also offer many other services that help with overall pet well-being. The brand offers: hair tissue mineral analysis, dog sitting, dog walking, educational events and nutrition services that excel in all natural, single-ingredient foods and treats, including additional private labels, all created in-house. Clients can benefit from one-on-one consultations with their certified nutritionist, customized recipes, and courses to learn more about pet health.
Since its inception in June 2023, Fluffology has experienced unprecedented success, gaining over 500 loyal clients within its first 120 days of operation. With an impressive 95% retention rate for grooming customers, Fluffology has set a new standard for pet care excellence. As the brand grows, Fluffology remains committed to its core values of quality, innovation, and community engagement.
Fluffology is more than a grooming salon – it’s a health and wellness center dedicated to fostering symbiotic relationships between pets and their owners.
