Düsseldorf Airport in Germany has opened a MyFamily pet accessory shop to offer lifestyle products for dog and cat owners such as personalized identification tags, collars, leashes and harnesses.
The new MyFamily shop is located in the public shopping mall in front of the boarding pass control at Pier B. It is open daily from 7:30am to 9pm, allowing customers to access the user-friendly Techla machine to engrave shop products in two minutes. There are around 700 ID tag designs to choose from. These – and the transparent packaging sleeve – are put into the machine and then consumers enter lines of text for engraving on the display: name, phone number – whatever should appear on the tag identity. After a few minutes, the personalized piece of pet jewelry is ready.
The store at Düsseldorf Airport also offers MyFamily memopet, a system in which a collar, leash or harness provides a digital diary of the pet’s habits via a special app (via NFC). Italian craftsmanship and design can be found in the Premium line – accessories for everyday walks, made in different materials and textures by the production team.
Giorgia Michel Censoni, store manager of MyFamily, said, “In the early days of the company, animal accessories attracted many dogs from behind the stove. But with decorative ID tags, customers are didn’t want to wait days for engraving. Then company founder Alessandro Borgese came up with the idea of a user-friendly machine that customers could use to engrave in the shop in two minutes. The machine – called Techla – gives an immediate feeling of success when shopping.”
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