Mumbai: Drools Pet Food a pet food brand, has announced its latest campaign, “Behind the Pack,” to promote pet nutrition knowledge. As part of this campaign, Drools has announced Bollywood actress Sara Ali Khan as its new brand ambassador. The campaign urges pet owners to read and decode the listed ingredients on pet food packages, ensuring essential nutrients. Khan along with other Drools ambassadors will actively participate in the campaign.
The ‘Behind the PackThe Drools campaign highlights the importance of reading and understanding pet food ingredients to empower owners in making informed nutritional choices for their pets. Emphasizing the identity of Real Chicken and Eggs as the main ingredients and avoiding ambiguous terms such as “meat food” or “by-products,” the initiative guides pet owners animal to optimal pet nutrition. Additionally, Drools encourages a comprehensive evaluation of pet food options, advocating for choices tailored to pets’ specific needs. The campaign aims to alleviate the potential health concerns associated with being unhealthy through products that ensure the well-being of our furry companions.
Dr. Shashank Sinha, CEO and Veterinarian, Drools Pet Food said, “It’s so important to check pet food ingredients as diligently as we do our food, ensuring the well-being of our furry friends. At Drools, we believe in transparency and empowering pet owners with the knowledge they need to make informed choices for their beloved pets.The ‘Back of Pack’ campaign, supported by our new brand ambassador Sara Ali Khan, aims to educate and inspire responsible pet ownership.”
Khan said, “I’m excited to partner with Drools on their ‘Back of the Pack’ campaign! All of us pet parents understand the importance of pet nutrition and therefore Drools’ dedication to using real food ingredients really resonates with me. I look forward to helping pet parents understand food labels and choose the best for their furry friends!”
To engage pet owners and create awareness, Drools has started the “Read the Back of Pack Challenge.” Contestants are invited to make videos on their Instagram by flipping through the pet food pack and reading the ingredients list aloud. Participants are required to tag @droolsindia and use the hashtags #DroolsIndia, #MissionBOP, and #ReadtheBackOfPackChallenge, urging their followers to join. The contest is open from February 20- March 10, 2024.
“We’ve invited pet lovers to join the ‘Read the Back of Pack Challenge’, decode ingredients, and choose pet food with real ingredients and no welfare by-products of their beloved companions. We look forward to the enthusiastic participation of pet owners across the country”, Dr. Sinha added more.
The videos with the highest number of likes will be declared the winner “Read the Back of Pack Challenge.” The top 10 contestants will participate in an international trip. Additionally, the next 10 participants will enjoy a year’s supply of Drools Pet Food & Treats, while the next 80 participants will be rewarded with a three-month supply.
Sara Ali Khan video link:
Mission BOP:
