Drools Pet Food has released its campaign, ‘Back of the Pack’ to promote pet nutrition awareness. As part of this campaign, Drools has announced Sara Ali Khan as its brand ambassador. The campaign urges pet owners to read and decode the listed ingredients on pet food packages, ensuring essential nutrients. Sara, along with other Drools ambassadors will actively participate in the campaign.
Drools’ ‘Back of Pack’ campaign highlights the importance of reading and understanding pet food ingredients to empower owners in making smart nutritional choices for their pets. Emphasizing the identity of real chicken and eggs as the main ingredients and avoiding vague terms like ‘meat meal’ or ‘by-products’, the initiative guides pet owners to optimal pet nutrition.
“It’s so important to check pet food ingredients as diligently as we do our food, ensuring the well-being of our furry friends. At Drools, we believe in transparency and empowering pet owners with the knowledge they need to make informed choices for their beloved pets. The ‘Back of Pack’ campaign, supported by our new brand ambassador Sara Ali Khan, aims to educate and inspire on responsible pet ownership,” said Dr Shashank Sinha, CEO and veterinarian, Drools Pet Food.
Additionally, Drools encourages a comprehensive evaluation of pet food options, advocating for choices tailored to pets’ specific needs. The campaign aims to mitigate the health potential
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