GREEN BAY, WIS. — Vital Essentials, Carnivore Meat Company’s flagship premium raw pet food brand, announced on March 5 new strategic partnerships to significantly expand its distribution in Canada. Distributed by Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc. the brand’s raw freeze-dried and frozen pet food products.
“This partnership positions Vital Essentials for expanded distribution of a wide variety of raw freeze-dried and frozen dog and cat food, toppers, treats and raw bar snacks, ensuring that pets are provided with the highest quality whole animal protein available,” said Nick Ebert, chief commercial officer of Vital Essentials. “Because better protein equals better benefits. Vital Essentials premium raw Butcher Cut Protein supports energetic playtime, healthier and shinier coats, and lean, strong muscles for vital life. We believe that every pet deserves the best, and we are committed to making that happen with our new distribution partners in Canada, Anipet and Freedom.
Anipet Animal Supplies is a family-owned distributor based in Western Canada, and Freedom Pet Supplies is a distributor in Eastern Canada.
“Partnering with Vital Essentials is an important moment for Anipet, allowing us to bring innovative, high-quality pet nutrition options to the Canadian market,” said Troy Firth, chief executive. official of Anipet Animal Supplies. “It aligns perfectly with our mission to offer the best products for pet health and well-being. By combining our strong distribution network with Vital Essentials premium raw protein, we are poised to meet the growing demand for quality pet foods, which improve the lives of pets and pet owners across Canada.”
Anipet Animal Supplies and Freedom Pet Supplies will join forces with Vital Essentials to help expand the pet food brand’s reach and enter new market segments across Canada. According to Vital Essentials, it will further increase its presence, ensuring that the entire line of products made with “Butcher Cut” proteins is easily accessible to Canadian pet retailers, pet parents and their pets.
“We are pleased to be recommended by area retailers to represent Vital Essentials,” said John Ayres, chief executive officer of Freedom Pet Supplies Inc. the Canadian brand. And we are excited to have the promise of bilingual packaging, which allows us to represent the line in Canada’s second largest population, the province of Quebec. We look forward to making Vital Essentials a home in the Canadian market.”
Through the partnership, Vital Essentials, Anipet Animal Supplies and Freedom Pet Supplies will leverage their combined resources in manufacturing, product innovation, sales execution and distribution to advance Vital Essentials into a leading pet food brand animals throughout the country.
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