Discover Earth Rated’s new stylish and sustainable dog toys

Dog grooming can be a messy business, but in the hands of Earth Rated, at least it’s a stylish business. The sustainable brand collaborated with design agency Layer on a simple, clean rebrand that puts a focus on recycled, natural products, and includes a series of playful dog toys.

Earth Rated and Layer: discover new dog toys

A collection of playful new products will delight dogs and owners alike with their rich, textured surfaces and geometric codes. Made from compostable and recycled plastic and natural rubber, the toys are durable and, best of all, dishwasher safe. Five dog toys – Fly, Tug, Fetch, Treat and Chew – redraw classic typologies, providing familiar forms with interactive elements. Featuring raised rims and twisted and intersecting pieces, the toys are designed for dogs to easily cling to their paws.

The new launch of dog toys coincides with a rebrand for Earth Rated, which launched in 2010 with sustainable poop bags, eventually branching out into accessible and affordable toys. Their collaboration with Layer has resulted in a new design language that spans products, packaging and a new ethos reflected in restrained graphic design and calm green colors throughout.

‘The pet category is such a fun space and, as a dog owner myself, it’s a really exciting opportunity to work with Earth Rated,’ said Layer founder Benjamin Hubert . ‘Layer worked across product, brand, packaging and point-of-sale to create a consistent and compelling new direction for the next chapter of Earth Rated, and the new brand is a testament to the power of holistic design. . It’s been a wonderful collaboration and the results celebrate our shared values ​​of responsible, sustainable and affordable design.’