Pet lovers celebrate as Italcol, a leading Colombian pet food manufacturer, teams up with dairy giant Alpina to launch Dog Yurt, a new line of topping-snacks designed specifically for dog This innovative product aims to combine nutritious ingredients with delightful flavors, catering to the dietary needs and tastes of canine companions.
Dog Yurt comes in two varieties: Nutri-Bar and DelidogMix. Nutri-Bar is a snack-topping blend containing salmon, blueberries and non-dairy liquid food enriched with probiotics. This mixture is water-based and designed for dogs of all breeds. As an extension of the snack bars offered by the brand, Nutri-Bar aims to spice up a pet’s diet with a treat that serves as a food topper.
DelidogMix, the second variant in the Dog Yurt line, includes chicken and wheat combined in a similar non-dairy, probiotic-rich liquid food. The base of both products is a non-dairy liquid featuring free amino acids from meat sources, easily digestible starches, and a fortification of vitamins and minerals to provide a balanced nutritional profile and improved palatability. . This launch is considered a significant change in the local pet treat market.
Combining dairy expertise with pet nutrition
According to Triplethree International, Italcol de Occidente ranks as the fifth largest domestic producer of pet food. Meanwhile, Colombia is a significant player in the pet food industry in Latin America, with nearly half a million tons of pet food consumed by 2023. The country is home to an estimated 10 million dogs and cats, with pet food calorie penetration tailored to the region. usually, except for cat food, where it is below.
The Dog Yurt not only introduces a novel product but also strengthens the collaboration between two industry leaders, combining Italcol’s expertise in pet nutrition with Alpina’s dairy experience to create a unique product that adapted for dogs. This partnership highlights a growing trend in the pet care industry, where cross-sector collaborations and big brands are coming together to leverage their combined branding power to enable innovative solutions that responding to the evolving needs of pet owners and their beloved animals.
With the Dog Yurt, Italcol and Alpina are set to capture the attention of pet owners looking for a nutritious, tasty and convenient option to improve their dogs’ diet.
Editor’s note: Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries.
