The UK’s largest employee-owned agency, Citypress, is the new consumer and trade public relations partner for Lancashire’s VetPlus after winning a competitive pitch.
The appointment will see Citypress work to raise the profile of the VetPlus brand and products to vets, as well as engage directly with pet owners for the first time through creative consumer PR.
The agency will deliver an integrated media office, as well as strategic campaigns that raise awareness of how the brand’s high-quality nutraceutical products can help animals enjoy life to the fullest.
VetPlus is part of The Tangerine Group of companies. It is a pioneer in the development of nutraceuticals in the veterinary profession, with distributors in more than 30 countries.
The announcement marks another addition to Citypress’ experience in supporting pet care brands, following its partnership with Pets at Home and its Vets for Pets and Pets Grooming brands.
Louise Mason, head of marketing at VetPlus, said: “We are very impressed with the insights and experience of the Citypress team in the pet care sector, as well as their creative ideas to enhance the VetPlus brand across both vet and pet owner.
“We’ve seen the great work they’ve done with other brands in the sector and we look forward to working together to help improve the health and welfare of more pets around the world.”
Jo Tarkowski, associate director at Citypress, added: “VetPlus is a family-owned business that has been a pioneer in the development of veterinary nutraceutical products for almost 30 years, and its authority in the field is unrivaled.
“Our long-standing experience in the pet care sector – and the fact that so many of us are pet owners ourselves – means we understand the deep bond between people and their pets .
“We are excited to put our plans into action and share the VetPlus story with veterinarians and pet owners.”
Citypress also works with clients including Aldi, British Land, Coca Cola Europacific Partners, Lloyds Banking Group and Primark.
