China’s pet industry players can now tap into a new global supply chain platform created exclusively for them by the Pet Industry Working Committee of the China Entry-Exit Inspection and Quarantine Association.
Called Pet Sourcing China (PSC), the platform aims to help Chinese pet companies gain access to overseas markets by holding international trade exhibitions in China and also sending delegations to similar event abroad. The PSC will also promote the exchange of knowledge on Chinese pets industry professionals and their counterparts around the world. Those who decide to take their brands or expand their factories abroad can expect full-process services from PSC, which include import and export policy guidance, international standard certification, market situation consultation, media promotion, and talent consulting services.
Chen Yang, chairman of the Pet Industry Working Committee and president of the China Pet Association, said they set up the PSC with the help of business leaders from Petty Holdings, Zhongpet Holdings, Yiyi Holdings, Tianyuan Pets, Yuanfei Pets, Guabao Pets, Luce Holdings, Lonnuo Pets, Zhongheng Pets, Huasilian, and Bianyi. They also enlisted the support of more than 10 leading Chinese pet companies, among them Boyu Group and Sensen Group, to officially launch the PSC in December.
PSC will hold its first international pet fair in Guangzhou, China in November 2024 and, throughout the year, will also send representatives of Chinese pet companies to trade shows abroad. Yang said these interactions will help Chinese companies identify their overseas markets and connect with import traders and local retailers in target export countries and regions.
“We really hope that the PSC can provide timely and effective assistance for the products, factories and brands of Chinese companies to go abroad,” he added.
This year, PSC plans to establish more contacts with buyers from emerging pet markets in Southeast Asia, South America, the Middle East, and Russia.
“These are the main markets for PSC in 2024,” Yang said. “The focus is on cross-border e-commerce, overseas e-commerce and channel distribution agents in lower-level markets.”
The Pet Sourcing China Fair in Guangzhou will bring traders from emerging pet markets, “which is important for Chinese pet brands to take the first step abroad”, Yang said.
“We will help (Chinese) pet brands understand the cultural norms and market characteristics of potential countries and regions…We will also invite overseas e-commerce companies and buyers to come to the site to see the exhibition,” Yang added.
Yang said the PSC can also organize bilateral negotiations and facilitate cooperation with local pet traders and associations.
The PSC Pet Fair in Guangzhou is expected to have more than 500 exhibitors and 2,000 plus international visitors from over 30 countries. It will feature exhibition areas for e-commerce and supply chain, raw materials and additives, business start-ups, green packaging materials and pet fashion design.
