ButcherBox Launches Pet Food Line

ButcherBox For Pets offers humanely raised dry food, treats and supplements for dogs

WATERTOWN, Mass., Feb. 27, 2024 /PRNewswire/ — ButcherBox, the leading direct-to-consumer meat and seafood brand, has announced its move into the pet space with its ButcherBox For Pets line of dry food, treats, and hip and joint supplements for dogs.

The ButcherBox For Pets line is developed within a clinical vet environment with the same high quality standards as ButcherBox by sourcing humanely raised, sustainably harvested beef and chicken that are never given antibiotics or added hormones, ever.

“What we’ve learned in this process, is that most food or meat companies don’t want to put their branding on the label of the pet food, or treats, that they sell,” he said. Mike Salguero, founder and CEO of ButcherBox. “We’re proud of the work we put into sourcing high-quality, humanely raised meat for this line of products and we want consumers to know that by seeing our brand front and center on the package means they can trust they know where and how it came from.”

While ButcherBox For Pets treats and hip & joint supplements have been available exclusively to ButcherBox customers for the past year, with sales for those products reaching $750,000this launch marks the complete line as well as a new way to purchase on ButcherBoxForPets.com’s standalone website.

Dry food will be available via subscription at launch while treats and supplements will be available as add-on purchases.

“Nearly 60 percent of ButcherBox customers have a dog in their home, which was the first pull in the pet market for us,” noted Bobby Quirk, president of ButcherBox For Pets. “As a business, we pride ourselves on being able to take customer feedback and implement it into our research and development process. Customers have told us they are equally interested in feeding their pets, particularly in dogs, a quality product similar to their. diets. This is a prime example of this feedback loop coming full circle.”

The line is expected to expand in the coming year complete with additional treats, supplements, meal toppers, additional food products, and product offerings for cats.

About ButcherBox For Pets

Taking the strict sourcing principles from its parent company, ButcherBox, the leading direct-to-consumer meat and seafood brand, ButcherBox For Pets offers a new way to feed everyone in the household. For more information, please visit ButcherBoxForPets.com or follow on Instagram or Facebook.

About ButcherBox
The leading direct-to-consumer brand for meat and seafood, ButcherBox delivers 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to consumers’ doors. ButcherBox is the only B-Corp Certified meat and seafood company that only sources from partners with third-party animal welfare certification. For more information, please visit www.butcherbox.com or follow on Instagram, Facebook, Twitter or YouTube.

CONTACT:Kerin Norton[email protected]

View original content to download multimedia:https://www.prnewswire.com/news-releases/butcherbox-launches-pet-food-line-302072502.html

Source ButcherBox