BENTONVILLE, ARK. — Full-service pet care research, consulting and product innovation firm BSM Partners announced that Kait Wright joined the company as senior analyst for consumer insights on June 19.
Wright comes to BSM Partners with extensive B2B and B2C experience in both management consulting and the food industry. Throughout his career, Wright has helped leading global brands in the foodservice, consumer packaged goods (CPG), hospitality and other sectors build their brands and connect with consumers on a local and international level.
“Kait’s expertise and passion will greatly contribute to our clients’ success and drive the growth of BSM Partners’ robust branding and consumer marketing toolkit,” said Michael Johnson, BSM Brand principal, Sales and Market Strategies.
In his new role, Wright will use his expertise in survey design, qualitative methodology and market research best practices in the pet industry, helping fuel client initiatives.
Wright is a lifelong cat parent and currently resides in Salt Lake County, Utah, with her two furry companions. She is involved in her local community and has worked with feral cats through a Trap-Neuter-Return (TNR) program. Wright has a bachelor’s degree in psychology from Brigham Young University.
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