Leading pet food manufacturer introduces innovative products across its Blackwood brand line – Visit Global Pet Expo at Booth 2609
LISBON, Ohio, March 13, 2024 /PRNewswire/ — BrightPet Nutrition Group (“BrightPet” or the “Company”), a leading marketer and manufacturer of premium and super-premium branded, private label, and co-manufactured pet foods, treats, and care products, today announced the refresh of its Blackwood brand with flavor and nutrient-rich. The relaunch, which sets a new standard for exceptional pet nutrition, coincides with the 2024 Global Pet Expo taking place. March 20-22 in Orlando, Floridawith products set to hit customer shelves in the coming weeks.
Products Revived, Both Slow-Cooked Legacy
For over three decades, Blackwood has been a trusted name among pet owners, dedicated to creating super-premium recipes through a slower cooking process at lower temperatures. This innovative process preserves more nutrition and delivers delicious food with real health benefits. The brand’s legacy and comprehensive approach to pet nutrition is now seamlessly integrated with BrightPet’s larger commitment to delivering top-tier, science-backed pet food that meets the needs and preferences of modern pets parents
What to Expect from Refresh…
1) A Whole New Look: Blackwood’s distinctive dog kibble packaging has undergone a modern facelift, emphasizing freshness, quality, and clear communication of benefits, making it easy to find the exact product you need. The resealable bag helps ensure kibble stays fresh, and the QR code provides easy access to the information pets are looking for. A new tagline (“good things take time™”) reflects Blackwood’s heritage while looking forward to future advancements.
2) Enhanced Nutrition with Zinpro®: Blackwood’s signature slow-cook method is designed to preserve essential nutrients that are too often lost in other processes, and these latest formulas push this nutritional innovation even further. By partnering with Zinpro® to include their innovative ProPath® Performance Minerals, Blackwood kibble offers maximum nutrient retention to support heart, brain, digestive, hip, joint, skin, and coat health. The result of decades of scientific innovation, ProPath® Performance Minerals optimizes the amino acid transport system, providing exceptional trace mineral absorption and metabolism for improved immunity and mobility. Now enhanced with Zinpro® ProPath®, Blackwood dry dog kibble offers unparalleled mineral absorption. The result is next level nutrition that pets can feel, and pets can see the parents. More information can be found here: https://blackwoodpetfood.com/zinpro/
3) Blackwood Bounty: Blackwood’s premium cat recipes have been reinvented with new flavors designed for kittens, senior cats, and every age in between. With higher protein, cats eating Blackwood Bounty will enjoy 82 to 90% animal protein.
4) Coming soon: Expect new products in 2024, including Blackwood Meal Toppers, Freeze-Dried Single Ingredient Treats, Granola, and an updated look for Blackwood Oven Baked Bites.
“We are proud and excited to re-introduce the Blackwood brand, with enhanced favorites and new products, to the market,” said Collin Frantz, Executive Vice President and General Manager of Brands at BrightPet. “As always, our top priorities are meeting the unique needs of pets and exceeding the highest standards of pet parents. To this end, we’ve ensured that our updated Blackwood lines provide the best nutritional value with unmatched taste that pets crave.”
For those interested in learning more about the revitalized Blackwood brand, including how these improved formulations put pet welfare first, please stop by BrightPet GPE Booth 2609, or visit: https://blackwoodpetfood. com/.
Media Inquiries
Gaffney Bennett PR
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About BrightPet Nutrition Group
BrightPet Nutrition Group is a leading manufacturer and marketer of premium and super-premium pet foods, treats and care products. Serving the US and more than 30 international markets with branded, private label and contract manufactured products since 1978, BrightPet pioneers both freeze-dried treats and slow-cooked, small-batch kibble. BrightPet operates a portfolio of leading holistic, natural and organic consumer brands, including Stewart®, Blackwood®, Adirondack®, By Nature®, Miracle Care®, Bravo!® and Hamilton®. For more information about BrightPet, please visit www.brightpet.com.
SOURCE BrightPet Nutrition Group
